The brand identity package created for Aware Benefits was a collaboration with Rise Creative Consulting. The name, Aware Benefits, is inspired from the founder's own name A.Ware. The goal in designing the brand identity for this local health insurance company was to convey trust, compassion and reliability. The concept that we landed on was a simple monogram logo in blue. The brand identity design offers a variety of logo alternates for different forms of marketing — all of which are outlined in the brand style guide to ensure consistency.
It was important that the visual identity for Aware Benefits convey trust and security. Blue hues are common among banks for this very reason. This colour is one of the most popular colours used among brands the world-over. It was a no brainer that this palette should be safe, reliable and trusting in nature.