Aware Benefits Brand Identity | Jenny Henderson Studio


The brand identity package created for Aware Benefits was a collaboration with Rise Creative Consulting. The name, Aware Benefits, is inspired from the founder's own name A.Ware. The goal in designing the brand identity for this local health insurance company was to convey trust, compassion and reliability. The concept that we landed on was a simple monogram logo in blue. The brand identity design offers a variety of logo alternates for different forms of marketing — all of which are outlined in the brand style guide to ensure consistency.

testimonial quotation

I love my logo. Seeing it in its natural habitat really makes me happy, thank you! 

AARON WARE | Aware Benefits Founder