Brand Building Blog

Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

Feb 21, 2021
6 min

BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS

In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.

Feb 16, 2021
6 min

BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE

You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.

Dec 11, 2020
1 min

THE INESCAPABLE TRUTH OF BUSINESS AND BRAND

When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.

Dec 2, 2020
4 min

HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT

Learn how to stand out in your industry by surveying your competitive landscape.

Nov 11, 2020
5 min

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Sep 14, 2020
3 min

HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE

Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.

Aug 12, 2020
5 min

5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH

Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!

Jul 23, 2020
4 min

THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

Jul 20, 2020
4 min

NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM

Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.

Jul 6, 2020
4 min

HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS

Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.

Jun 29, 2020
4 min

5 SIMPLE WAYS TO ELEVATE YOUR BRAND ON SOCIAL MEDIA

Grow your audience by implementing these 5 strategies to elevate your brand on social media!

Jun 19, 2020
4 min

HIRING A LOGO DESIGNER VS A BRAND DESIGNER: A CASE STUDY

This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.

Jun 2, 2020
4 min

INVESTING IN YOUR BRAND: 7 RULES FOR LONG-TERM SUCCESS

Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.

May 22, 2020
5 min

5 THINGS TO KNOW ABOUT BRANDING AND COLOURS

Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.

May 14, 2020
5 min

7 THINGS YOUR STARTUP BUSINESS NEEDS

How many of these seven business essentials has your startup overlooked?

Mar 27, 2020
5 min

HOW TO CREATE A LEAD MAGNET FOR YOUR BUSINESS

Follow these steps to create a lead magnet for your business and how to get it in front of your audience.

Feb 23, 2020
5 min

WHAT IS A BRAND STRATEGY AND WHY IS IT IMPORTANT?

Investing in a brand strategy paves the way for long-term success. So what is a brand strategy and why is it so important for your business?

Jan 3, 2020
4 min

THE TRUTH BEHIND DESIGNING AN EFFECTIVE WEBSITE

When designing an effective website, creating a visually attractive website comes secondary to the function and efficacy of your website.

Sep 2, 2019
3 min

HOW TO START DESIGNING YOUR BUSINESS

Building your own business can be challenging but designing your business doesn't have to be. Start with these 3 things before launching!

Aug 19, 2019
4 min

THE VALUE OF BRAND IDENTITY DESIGN & YOUR BUSINESS

Proper brand identity design is key to starting a successful business. Learn the important questions you need to ask before getting started.