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10 WAYS YOUR BRAND STRATEGY WILL LAND YOU MORE CLIENTS
Struggling to land consistent clients? Allow me to show you 10 ways your brand strategy will help you land more clients with ease.
Sep 15, 20237 min read
291


WHEN SHOULD A SMALL BUSINESS INVEST IN BRAND STRATEGY?
Not every small business needs a brand strategy. Find out whether investing in brand strategy is going to be worthwhile investment for you.
Sep 12, 20235 min read
134


THE MARKETING MESSAGING FRAMEWORK FOR MEMORABLE BRAND MESSAGING
Improve your brand messaging with this infomercial-inspired Marketing Messaging Framework (includes free Notion template)
Aug 29, 20237 min read
390


THE SIMPLE DIGITAL MARKETING STRATEGY TO INCREASE CONVERSIONS
If you're struggling to increase conversions as a service provider, you need to adopt this super simple digital marketing strategy.
Aug 22, 20234 min read
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HOW TO LAUNCH A REBRAND THE EASY WAY
A simple, step-by-step guide for how to launch a rebrand professionally and efficiently.
Jun 29, 20239 min read
307


PERSONAL BRANDING TIPS FOR INTROVERTS ON SOCIAL MEDIA
You can't hide behind your brand, especially on social media. To grow your personal brand on social media, here are my tips for introverts.
Apr 18, 20237 min read
319


EMBRACING YOUR PERSONAL BRAND IN THE AGE OF AI
The demand for personal brands is on the rise in the age of AI. Focus on your personal brand action plan to make the most of this era.
Apr 3, 20237 min read
587


THE PSYCHOLOGY BEHIND BRAND MEMORABILITY
If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.
Mar 3, 20233 min read
241


HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES
Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.
Mar 2, 20236 min read
173


WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY
If you want to increase conversions, your brand development journey needs to mirror the customer's journey.
Feb 21, 20234 min read
83


HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS
To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.
Jan 26, 20238 min read
205


DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES
Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.
Jan 17, 20235 min read
257


THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT
Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.
Jan 6, 20236 min read
121


THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
Dec 16, 20223 min read
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THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
Sep 6, 20224 min read
116


SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
May 30, 20226 min read
381


HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
Mar 29, 20225 min read
176


WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
Jan 21, 20225 min read
470


NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
Jan 19, 20226 min read
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WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!
Jan 13, 20225 min read
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