The reality is...
You have a business, but don’t know how to turn it into a brand
You’ve got a brand identity, but not a brand foundation that converts
You’re struggling to attract leads, but don’t know what you’re doing wrong
You’re desperate to quit your 9-5, but need to do the groundwork first
Brand strategy is out of your budget, but you’re determined to level up
The Brand Discovery Workshop gives you the same framework used by brand strategists to develop brands that people feel good about buying from.
Finally, a brand course
online that's affordable.
Don’t you feel like the price for brand courses online and the budgets of freelancers and new entrepreneurs are out of alignment?
Which is why I’ve designed the Brand Discovery Workshop™ to guide you through the fundamental strategies needed to build a memorable brand and business—without setting you back financially.
The Brand Discovery Workshop is for bootstrapping solopreneurs who:
Are struggling to attract qualified leads
Are ready to lay the foundation for their brand
Want to trust the direction they’re taking because they helped write the script
Want awareness and clarity to make real moves in their business
Need an affordable online brand course packed with value
Need actionable strategies to apply in their business right away
The Brand Discovery Framework
Brand discovery is the premier phase of the branding journey and is fundamental to building a brand that people connect with.
Brand discovery is where you break ground to make space for a strong foundation. And the deeper you dig, the higher you can build.
This framework provides you with the critical building blocks needed in business, while teaching you to think like a brand. And I don’t mean your visual aesthetic—though there’s a bit of that too—I’m talking about strategy, critical thinking, and foundation building.
Brand Discovery Snapshot
Start with the critical building blocks that will support your business throughout the brand discovery journey
Learn how deep the connection goes with your ideal customers so you can build a brand and business they connect with.
How do you measure up to the competition? Find opportunities to differentiate by getting familiar with the competitive landscape.
Learn to shape your reputation with brand positioning and memorable language around your primary offer.
Learn the key to making your brand relatable while using colour psychology to guide your visual identity and brand personality.
Shape your brand in a way that's authentically you.
Here's how the course unfolds
Module 1. Brand Discovery
Discover the driving forces behind why you do what you do as you build the foundation for your business. You’ll establish a clear vision for your business, forecasting your trajectory so you can develop a brand that grows with your business.
Module 2. Your Ideal Customer
Everything starts and ends with your ideal customers in mind. Beyond creating comprehensive customer profiles, you’ll learn to speak their language as you identify the golden nugget that will make them really care about what you do.
Module 3. The Competition
Competition only exists when you’re the same as everyone else. Get familiar with your competitive landscape as I guide you through my framework for competitive analysis to reveal opportunities for differentiation and positioning.
Module 4. Brand Positioning
Learn the strategies of brand positioning to gain a foothold in the minds of your target audience. You’ll work to distill your brand’s key message for more impact and recognition from the people you're in business to serve.
Module 5. Brand Personality
Using emotional branding strategies, you'll find the key to making your brand relatable to your ideal customers. You'll learn the impact colours and typography can have on your brand's perception and you'll take stock of the big brand picture to understand how all of the pieces come together to build a strong, cohesive brand.
"I don't feel stuck anymore."
"I don't feel stuck anymore."
I am at a point in my business where I need to establish a steady supply of high-quality leads. Now that I look at what I’ve been doing to reach my ideal client, I see that a lot of my effort was misdirected.
I am very happy that I took this workshop. Branding and marketing seemed outside of my reach before the Brand Discovery Workshop. Now I have a lot of material to work with – a motto, an updated value proposition, the way I want my clients to feel while and after we work together, 3 ideal client personas, a list of competitors, and so on. I used a few of these already to update my website and LinkedIn.
You have no idea how grateful I am for this workshop. I don’t feel stuck anymore. I really feel that I made a huge amount of progress.
Two Steps Forward Consulting
Meet the creator behind the Brand Discovery Workshop
Hi! I’m Jenny—a creative thinker, passionate designer, and small business owner just like you. Building a career doing something I love is a dream come true and I bootstrapped my way there.
This is something I want for you too. I'm committed to giving you the tools you need to develop your own brand, gain clarity, and adopt strategies that will transform your business.
I’ve taken everything I know as a brand strategist, designer, and business owner and put it into this straightforward but action-oriented online brand course.
I've helped 40+ brands with my brand discovery framework to gain insights on their business in order to create truly meaningful brands. You’ll find those same strategies inside the Brand Discovery Workshop™.
Brand Discovery Reveals Opportunities for Growth
The Brand Discovery Workshop™ asks you to think critically about your business using strategic questions designed by a brand strategist. It asks you to consider how key components of your business work together.
It asks you to not just check boxes on your building-a-business to do list, it asks that you strategize their role and learn to think like a brand as you become one.
When you have clarity on your purpose, your people, and your path—you become empowered in business!
"I can’t think of a better place to get started with your business."
Jenny’s Brand Discovery Workshop was everything I never knew I needed! These five weeks called me to take a deep dive in search of clarity. Clarity of my offerings, clarity of my values and how I wanted to present myself to potential clients. This self led program is incredibly intuitive to move through and the content was easy to digest. If you’re on the fence about where to invest in yourself I can’t think of a better place to get started with your business.
SARA ANNE MADER
Learn to think like a brand as you become one in the Brand Discovery Workshop
Here are just some of the things you'll walk away with
Detailed customer profiles that will influence how you show up as a brand
Emotional branding strategies to get their attention and grow your business
Tips for naming your business to avoid a future rebrand
Exercises to distill your messaging for emotional impact
My framework for competitive analysis to stand out in a sea of brands
Vision statement, value proposition, mission statement, core values, elevator pitch and so much more!
Frequently Asked Questions
What can I expect to get out of the Brand Discovery Workshop™?
You’ll be provided a strategic brand discovery framework to help you uncover the brand within your business. The workbooks are designed to dig deep, asking questions that will guide you as you clarify and define your mission, who you aim to serve, and how to differentiate yourself from the competition. If you do the work with intention and heart you’ll walk away more aligned in your business and brand direction.
I already have a brand, should I take this course?
This course is for those who need structure and strategies to anchor their brand and business. I would say, if you feel like your current brand is missing something, or are considering a refresh, this is the perfect course to take.
How long do I have access to the course material?
As long as the course exists, you have access to it! You can do the work at a pace that works for you and your schedule. You’ll also get access to any and all future course content! Yay! And I already have ideas in the works.
How much time should I allot for the workshop?
To get the most out of this workshop, I would try to carve out 3 hours each week to work on course material. But remember, you'll have immediate, lifetime access to the course and can do this entirely at your own pace.
Will there be help along the way?
Yes! If you have questions, I am more than happy to help guide you towards the best outcome for you and your business.
Do I get a brand identity from the workshop?
No. This course is designed to give you a strong foundation and vision for your brand and business. It is a perfect starting place to prepare you for branding or rebranding your business with a designer. Looking to DIY your brand identity? Check out my Brand Identity Masterclass.
Do you offer refunds?
Unfortunately, no. Due to the digital nature of this course and the instant access you get, all sales are final and non-refundable. Trust me, it’s well worth it.