IT'S TIME TO GO FROM

FREELANCE
TO FREEDOM

Are you ready to turn

your side-hustle into your

full-time career?

Designed Table Lamps

Do you have a side-hustle that brings you more joy than your day job?

Has it started building momentum, growing as its own successful business?

Do you wish you could quit your day job and put more of your heart and soul into doing what you love?

If you're ready to transition from side-hustler to full-time business owner, it's time to invest in professional branding!

IS THIS YOU?

WHY INVEST IN PROFESSIONAL BRANDING?

1

Branding shows you're serious about the success of your business

4

Investing in your brand maximizes your efficiency

2

Professional branding establishes credibility

5

Professional branding allows you to charge a premium

3

Investing in your brand allows you to stand out in your industry

6

Brand strategy gives you the tools to attract dream clients 

Hi I'm Jenny Henderson

When did I know I was ready to turn my side-hustle into my full-time career?

When I started earning the same (and sometimes more) from my side-hustle each month as I was from my day job, that's when I knew going full-time freelance was ⁠the best next move!

 

My side-hustle was taking up all of my spare time and I loved it — but the only thing preventing me from growing my business was the 8 hours a day I was working for someone else.

 

But I put a plan in action to enable me to set out on my own and put everything into doing what I love. Now I help passionate entrepreneurs just like you create strong brands that will propel their business forward!

jenny henderson brand designer

Investing in your brand is an investment in your business

brand identity colours

Client Application

 

HOW DOES THE PROCESS WORK?

BUILDING YOUR BRAND

When it comes to designing a unique brand identity, my process involves researching, analyzing the competition, and getting a full scope on your business and your business goals.

 

This research serves to guide my design in order to best select typefaces, company colours and imagery that achieve the appropriate look and feel for your brand in your industry's marketplace.

While the process is a creative and collaborative one, it generally takes between 4 to 6 weeks to develop your new brand.

WHAT YOU RECEIVE

You'll receive a versatile brand package that includes a series of logo designs, curated brand colour palette and font suite. You'll also be given a brand style guide. The purpose of your brand style guide is to serve as the guidebook for your brand’s visual identity.

 

Remember, branding is an experience. Each time someone interacts with your brand — whether it’s online, in store or in a magazine — if the elements are consistent, their brand experience will be stronger for it.

RECENT BRANDING PROJECTS

Cootes Co round logo design

Jenny was an absolute delight to work with. The initial questionnaire really helped me define my brand more. She was fast, professional and the end result was a comprehensive and easy to use design package that has pushed my brand to the next level. Excellent value, excellent work, could not be happier!

— Gwen Barton, Make More TO

Jenny takes the time to truly understand your brand and the fabric that makes your business unique. Her design work is thoughtful, modern and playful while maintaining the authenticity of your brand and business.

— Jenna Anderson, Cootes Co.

Cootes Co round logo design

Jenny has made a big, positive impact on my brand and its message. She is extremely knowledgeable, dedicated, professional, and has a wonderful creative eye. I can always count on her to lead me in the direction that most serves my brand. Jenny's design work is excellent, and she shows genuine interest in her clients. She is an important member of my team. I LOVE HER.

— Brenda Terry, Soulful NLP

LET'S TALK BRANDING