Ruthless Blooms is a boutique floral design company in Toronto. Previously known as Peony, I was hired to help rebrand the company. The name, Ruthless Blooms, has a fun affiliation to its founder, Ruth Buder, both in the use of Ruthless and the corresponding initials RB. In designing this brand identity it was a no brainer that we should pay homage to the duplicate initials.
The goal was to have a simple logo that would be strong yet feminine. During the design phase we went through a few different iterations of the floral brandmark before settling on, none other than, a peony. The overall brand system is strong with a series of logo alternates and brandmarks to use throughout the brand.
Jenny was amazing to work with. She provided the appropriate framework to help me rebrand my business, while providing sound and objective design advice. Communication was excellent and seamless. She kept the project moving along while respecting my timelines and workload when necessary. I would 100% recommend working with Jenny Henderson Studio.
RUTH BUDER | Ruthless Blooms