Shaye Breeze Hair is a relatively new salon run by a veteran stylist. Opening her own studio, Shaye (Breeze) Smith needed her brand to be as stylish and versatile as the hair she was styling. The outcome of the visual identity for the brand is fun but classy with a beach-inspired colour palette. The primary typeface in the logo is bold and friendly and conveys a sense of trust and reliability. Alongside the thin stroke of the sans serif font, these lines connect through the waves and anchors the overall design.

SHAYE BREEZE HAIR

brand colours

The waves of the logo are an ode to the name Breeze but also to the different characteristics of hair. The use of lines throughout the brand system vary from wave to straight symbolizing different hair types while adding variety to the brand. There are a number of logos and brandmarks that make this a strong, versatile brand system.