Tidycare Health Brand Identity

TIDYCARE HEALTH

Tidycare Health is a startup home healthcare agency coming to Midtown Toronto. Through this brand identity process I helped my client — a nurse herself — help finesse the name of her business as well as the best design for her brand. The brand targets an older demographic and needed to be welcoming and clean. The brand colours were deliberately selected for their soothing nature, as was the use of concentric circles to create an original brandmark.

brand colours

typography

Rubik Typeface

Julius Sans One Typeface

Rasa Typeface

A functioning website design was also a top priority for Tidycare Health. With the business model being a mobile nursing practice, most of the initial brand experience would be online. We were very conscientious about the fact that not all potential leads would be tech savvy so the goal in the design approach was to be simple, clean, easy to read and easy to navigate. A series of brochure and flyer designs were also created to be distributed to nursing homes in the Midtown Toronto area.

Great working with Jenny. I definitely would avail of her services again in the near future! Great eye on content and details!

ANGELICA DELAPAZ | Tidycare Health

testimonial quotation

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