Tidycare Health is a startup home healthcare agency coming to Midtown Toronto. Through this brand identity process I helped my client — a nurse herself — help finesse the name of her business as well as the best design for her brand. The brand targets an older demographic and needed to be welcoming and clean. The brand colours were deliberately selected for their soothing nature, as was the use of concentric circles to create an original brandmark.
A functioning website design was also a top priority for Tidycare Health. With the business model being a mobile nursing practice, most of the initial brand experience would be online. We were very conscientious about the fact that not all potential leads would be tech savvy so the goal in the design approach was to be simple, clean, easy to read and easy to navigate. A series of brochure and flyer designs were also created to be distributed to nursing homes in the Midtown Toronto area.