Vagabond University is a growing online school for hopeful travel writers. It strives to reconnect the self-proclaimed vagabonds with their creativity. The brand is adventurous and fun, professional yet rugged. In designing the brand identity for Vagabond University, an original brandmark was created by combining a location icon with a writer's nib to connect the notion of travel and writing. From here, every other element of the brand identity started to fall into place. The selected typeface, textured treatment and logo style were all deliberate choices to convey the rugged yet professional tone of this brand.