Wouldn’t it be nice if you knew what steps to take to start running your business instead of just chasing it?
What if you could learn to think like a brand while realizing your own?
That’s what this workshop is all about. We’re using the strategies of brand discovery to uncover the brand that already exists within your business.
Start your brand discovery journey towards feeling more connected to your brand.
The Brand Discovery Workshop is for passionate souls and aspiring entrepreneurs who:
Are looking for those critical building blocks for growth
Want awareness and clarity to make real moves in their business
Want to trust the direction they’re taking because they helped write the script
Are tired of planning their business and are ready to start running it
Want an affordable program packed with value
Need actionable strategies to apply in their business right away
Many new businesses skip this crucial step...
— The Pyramid of Awareness —
Self-awareness & clarity.
But they always come back around eventually. Why?
Because if you don’t have a connection to your own brand, how can you expect others to?
Brand discovery is about digging deep to unearth the gems of your business that will form its foundation. The Pyramid of Awareness only works when you START with self-awareness.
Finally, a business course that's affordable.
Don’t you feel like the price for business courses and the budgets of aspiring entrepreneurs are out of alignment?
Which is why I’ve designed the Brand Discovery Workshop™ to give you the fundamental tools and strategies needed to build an intentional brand and business—without setting you back financially.
Gain the clarity and momentum you need, while learning to think like a brand.
Brand Discovery Snapshot
Start with the critical building blocks that will support your business throughout the brand discovery journey
Learn how deep the connection goes with your ideal customers so you can build a brand and business they connect with.
How do you measure up to the competition? Find opportunities to differentiate by getting familiar with the competitive landscape.
Learn to shape your reputation with brand positioning and memorable language around your primary offer.
Learn the key to making your brand relatable while using colour psychology to guide your visual identity and brand personality.
Here's what you'll learn inside the Workshop
Module 1. Brand Discovery
Discover the driving forces behind why you do what you do as you build the foundation for your business. You’ll establish a clear vision for your business, forecasting your trajectory so you can build a brand that grows with your business.
Module 2. Your Ideal Customer
Everything starts and ends with your ideal customers in mind. Beyond creating comprehensive customer profiles, you’ll learn to speak their language as you identify the golden nugget that will make them really care about what you do.
Module 3. The Competition
Competition only exists when you’re the same as everyone else. Get familiar with your competitive landscape as I guide you through my framework for competitive analysis to reveal opportunities for differentiation and how you show up as a brand.
Module 4. Brand Positioning
Learn the strategies of brand positioning to gain a foothold in the minds of your target audience. You’ll work to distill your brand’s key message for more impact and recognition from the right people.
Module 5. Brand Personality
Using emotional branding strategies, you'll find the key to making your brand relatable to your ideal customers. You'll learn the impact colours and typography can have on your brand's perception and you'll take stock of the big brand picture to understand how all of the pieces come together to build a strong, cohesive brand.
"I can’t think of a better place to get started with your business."
Jenny’s Brand Discovery Workshop was everything I never knew I needed! These five weeks called me to take a deep dive in search of clarity. Clarity of my offerings, clarity of my values and how I wanted to present myself to potential clients. This self led program is incredibly intuitive to move through and the content was easy to digest. If you’re on the fence about where to invest in yourself I can’t think of a better place to get started with your business.”
SARA ANNE MADER
Meet the creator behind the Brand Discovery Workshop
Hi! I’m Jenny, a long-time creative who never thought in a million years that I’d actually earn a living doing what I love. But I have, and it’s proven to me that when you’re passionate about what you do, anything is possible.
So it’s become my mission to give other passionate souls and aspiring entrepreneurs the tools they need to do the same.
I’ve taken everything I know as a brand strategist, designer, and business owner and put it into this straightforward but action-oriented workshop.
The Brand Discovery framework
Brand discovery is the premier phase of the branding journey and is fundamental to building a brand that draws people in.
This framework provides you with the critical building blocks needed in business, while teaching you to think like a brand. And I don’t mean your visual aesthetic—though there’s a bit of that too—I’m talking about strategy, critical thinking, and foundation building.
I've helped 40+ brands with my brand discovery framework to gain insights on their business in order to create truly meaningful brands. You’ll find those same strategies in the Brand Discovery Workshop™.
When you have clarity on your purpose, your people, and your path—you become empowered in business!
"I don't feel stuck anymore."
"I don't feel stuck anymore."
I am very happy that I took this workshop. Branding and marketing seemed outside of my reach before the Brand Discovery Workshop. Now I have a lot of material to work with – a motto, an updated value proposition, the way I want my clients to feel while and after we work together, 3 ideal client personas, a list of competitors, and so on. I used a few of these already to update my website and LinkedIn. You have no idea how grateful I am for this workshop. I don’t feel stuck anymore. I really feel that I made a huge amount of progress.
Two Steps Forward Consulting
Here are just some of the things you'll walk away with
Detailed customer profiles that will influence how you show up as a brand
Emotional branding strategies to get their attention and grow your business
Tips for naming your business to avoid a future rebrand
Exercises to distill your messaging for emotional impact
My framework for competitive analysis to stand out in a sea of brands
Vision statement, value proposition, mission statement, core values, elevator pitch and so much more!
Learn to think like a brand in the Brand Discovery Workshop
Get instant lifetime access to
15 video lessons
170+ strategic questions
access to all future course content
Brand Strategy Guide
Frequently Asked Questions
What can I expect to get out of the Brand Discovery Workshop™?
You’ll be provided a strategic brand discovery framework to help you uncover the brand within your business. The workbooks are designed to dig deep, asking questions that will guide you as you clarify and define your mission, who you aim to serve, and how to differentiate yourself from the competition. If you do the work with intention and heart you’ll walk away more aligned in your business and brand direction.
I already have a brand, should I take this course?
This workshop is for those who need structure and strategies to anchor their brand and business. I would say, if you feel like your current brand is missing something, or are considering a refresh, this is the perfect workshop to take.
How long do I have access to the course material?
As long as the course exists, you have access to it! You can do the work at a pace that works for you and your schedule. You’ll also get access to any and all future course content! Yay! And I already have ideas in the works.
How much time should I allot for the workshop?
To get the most out of this workshop, I would try to carve out 3 hours each week to work on course material. But remember, you'll have immediate, lifetime access to the course and can do this entirely at your own pace.
Will there be help along the way?
Yes! If you have questions, I am more than happy to help guide you towards the best outcome for you and your business.
Do I get a brand identity from the workshop?
No. This workshop is designed to give you a strong foundation and vision for your brand and business. It is a perfect starting place to prepare you for branding or rebranding your business with a designer.
Do you offer refunds?
Unfortunately, no. Due to the digital nature of this course and the instant access you get, all sales are final and non-refundable. Trust me, it’s well worth it.