Brand Discovery Workshop graphic


Gain clarity in your business so you can build a brand people connect with!


Using the strategies of brand discovery, this workshop unlocks the deeper truths of your business so you can build a meaningful brand that attracts and connects with the people you're in business to serve!

Brand Discovery Workshop graphic
brand discovery workshop jenny
Brand Discovery Workshop graphic
Brand Discovery Workshop graphic
brand discovery

You’ve put your heart and soul into your business, but if you don’t know what it means to be a brand, you’re doing your business a disservice.


To build a brand you HAVE to start with the fundamentals. You have to really know yourself as a business by digging deep to get to the real problem not just the solution!


branding workshop

You are just starting out and aren’t sure where to begin

Your business has evolved

You're lacking focus and direction in your business

You want to feel more confident and aligned in your business


You feel like you're always two steps behind the competition


Your current brand just isn't cutting it anymore


You are ready to invest the time to really discover your brand and business

Brand Discovery Workshop graphic
Brand Discovery Workshop graphic

The aha-moments you've been looking for in your business, you'll find in the Brand Discovery Workshop.

brand discovery and clarity

ENROLLMENT for the BRAND DISCOVERY WORKSHOP will return in 2022.



consistent on social media

What if you knew how all of the pieces of your business were meant to come together?

What if you knew exactly what you stand for and what you don't?

What if you had a crystal clear persona of your ideal customer—one that YOU connect with and could easily build a brand around?


What if you felt anchored and aligned in your business and knew exactly what your next move should be?

When you have clarity on your purpose, your people, and your path—you become empowered in your business!

branding workshop
Brand Discovery Workshop graphic

It's time to look at your business strategically.

In just 5 weeks, you'll go from being directionless and unsure to confident and inspired! YAY! This workshop takes you through a step-by-step framework that will deliver breakthroughs in your business, each one contributing to the foundation of your brand and brand vision. 

Brand Discovery Workshop graphic


WEEK 1-Brand Discovery

Discover the driving forces behind why you do what you do to build the foundation for your business. You’ll also forecast your trajectory so you can build a brand that grows with your business.

brand development
define your ideal client workbook

WEEK 2-Defining Your Ideal Client

Everything starts and ends with your ideal clients in mind. You’ll work to define who they are, what they struggle with, what motivates their behavior, and how to connect with them. You’ll create ideal customer profiles to guide your brand and business going forward.

WEEK 3-Surveying the Competitive Landscape

In order to truly stand out in the marketplace, you need to get familiar with the competitive landscape. You’ll do a competitive analysis on your industry to uncover opportunities for differentiation in your business and brand strategies.

competitive analysis
brand personality workbook

WEEK 4-Brand Personality and Tone

Armed with all that you know about your business’ purpose, ideal clients and competitive landscape, you’ll begin breathing life into your brand. Using emotional branding strategies you’ll fine tune your brand messaging and style.

WEEK 5-Building Your Brand Vision

Backed by your in-depth discovery about your business, in your final week you’ll start to visualize your brand. I’ll walk you through the framework I use to start collecting visual assets to inspire your brand's visual identity.

pinterest brand board

Do it at your own pace.

Video lessons and workbooks are released each week, but there are no deadlines. Take your time or use the Facebook Community to stay accountable and on track! With focus and commitment, you'll gain the confidence you're seeking in your business.

ENROLLMENT for the BRAND DISCOVERY WORKSHOP will return in 2022.


Five Brand Discovery workbooks with 90+ strategic questions that dig deep on your business, target audience, competition, and brand personality!

Weekly video lessons designed to give you clearer insights on the benefits of each Brand Discovery phase.

Walk away with clearly defined:

mission statement

value proposition

core values to guide your business

brand positioning statement

Lifetime access to the Brand Discovery Facebook Community so you can ask questions, share your progress, stay accountable, and be inspired!

ideal customer profiles

and more!

BONUS #1 $200 discount on my brand packages.


BONUS #2 Canva e-book template with 30 page layouts exclusive for BDW Members!

landscape ebook template bonus freebie


Hi! I'm Jenny—a brand strategist and business mentor dedicated to empowering passionate entrepreneurs to build brands that people connect with.


The Brand Discovery Workshop emerged from my own client experience. The feedback I was getting about the branding journey was that clients were walking away feeling more aligned and connected to their business.

Jenny Henderson Studio Webinar
brand discovery workbook



Because brand discovery is the premier phase of the branding journey and is fundamental to building a brand that draws people in.


A brand isn’t just about your visual identity, it’s about understanding who you are as a business and the story you tell.


I've helped 35+ brands with my brand discovery framework to gain insights on their business in order to create truly meaningful brands.

These insights dig deep on who you are as a business, what you're aiming for, who your target audience is, and where you exist among the competition.


This is the goal of the Brand Discovery Workshop.


I’ve put the same strategies I use with my own clients into this 5 week workshop to give you the the clarity you've been searching for.

iphone stock moyo studios


I know you've got a product or service that is designed to make a difference in someone's life.


So how do you get those people—YOUR people—to not only find your business, but to actively choose you over the competition?


It all starts with Brand Discovery. When you're able to focus on the problem you’re solving over the product you're selling, people start to take notice.


This workshop gives you the tools to connect with your audience by better understanding the struggles they face that you can help solve.

branding your business with ipad

What people are saying about the



I am very happy that I took this workshop. Branding and marketing seemed outside of my reach before the Brand Discovery workshop. Now I have a lot of material to work with – a motto, an updated value proposition, the way I want my clients to feel while and after we work together, 3 ideal client personas, a list of competitors, and so on. I used a few of these already to update my website and LinkedIn. You have no idea how grateful I am for this workshop. I don’t feel stuck anymore. I really feel that I made a huge amount of progress.

Lana Melnichuk, Two Steps Forward Consulting

Jenny’s Brand Discovery Workshop was everything I never knew I needed! These five weeks called me to take a deep dive in search of clarity. Clarity of my offerings, clarity of my values and how I wanted to present myself to potential clients. This self led program is incredibly intuitive to move through and the content was easy to digest. If you’re on the fence about where to invest in yourself I can’t think of a better place to get started with your business.

Sara Anne Mader, SAM Lightwork

This workshop was great! It made me look at my business in a totally new way. It gave me the critical lens I needed to analyze my brand in a whole new way. By breaking down my “why” I’m able to better connect with my audience and understand why they interact with my brand.

Orna Quinn, OQ Bakes

Brand Discovery Workshop graphic


The BRAND DISCOVERY WORKSHOP will return in 2022.

Brand Discovery Workshop graphic


Five workbooks with 90+ strategic questions and tasks to gain a deeper understanding of your business and brand direction.

Weekly video lessons designed to give you clearer insights on the benefits of each Brand Discovery phase.

Connect with other business owners like you in the Brand Discovery Facebook Community. This is a perfect place for feedback and support. I’ll be in there too to help you get the most out of the workshop!

BONUS #1 $200 discount on my brand packages.

Brand Discovery Workshop graphic

Gain confidence in your business by clarifying your brand message, target audience, and business trajectory!

BONUS #2 Canva e-book template with 30 page layouts exclusive for BDW Members!

Brand Discovery Workshop graphic

ENROLLMENT for the BRAND DISCOVERY WORKSHOP will return in 2022.

Brand Discovery Workshop graphic




Why 5 Weeks?

I’ve designed the workshop in a way that will allow you to spend proper time on the workbooks each week without getting ahead of yourself. The questions inside are meant to provoke deep thinking and reflection.


What can I expect to get out of the Brand Discovery Workshop?

You’ll be provided a strategic framework for discovering the deeper value within your business. The workbooks are designed to clarify and define what your mission is, who you aim to serve, and how to differentiate yourself from the competition. If you do the work with intention and heart you’ll walk away more aligned in your business and its brand direction.


How much time should I allot for the workshop?

To get the most out of this workshop, I would commit to putting approximately 3 hours of work each week (or per workbook). But remember, you can do this at your own pace if you need more time.


Will there be help along the way?

Yes! If you have questions, I am more than happy to help guide you towards the best outcome for you and your business. You’ll also have peer support by other business owners like you in the Brand Discovery Community group on Facebook.


What if I can’t keep up with the workshop?

These are your workbooks to keep so you can work at them in time with the workshop or at your own pace. Don’t rush the process, it’s important to take your time to get the most out of it. 


Do I get a brand identity from the workshop?

No. This workshop is designed to give you a deeper understanding of your business and brand direction. It is a perfect starting place to prepare you for branding or rebranding your business with a designer. You will receive a $200 discount on my brand packages for 2022.

Are you ready to build a brand that fosters connection?