BRAND DISCOVERY

Workshop

Gain a deeper understanding of your business,
at your own pace.

 

Using the strategies of brand discovery, get clarity and insight on your business so you can build a meaningful brand and business that attracts YOUR people!

JOIN the WAITLIST to be the FIRST to KNOW WHEN it OPENS BACK up AGAIN

In this 5 week workshop, you’ll work strategically to clarify what your mission is, who you aim to serve, and how to differentiate from the competition — all while developing your brand vision.

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Have a product or service that will benefit others but you struggle to find them

Lack direction in your business strategy

Want to feel more confident and aligned in your business

 

Are just starting out and aren’t sure where to begin

 

Are always two steps behind the competition

 

Have a business that’s evolved in scope

 

Are feeling out of touch with your existing branding

 

Are ready to invest the time to discover your brand and business

THIS WORKSHOP is for YOU if YOU

You may think you know your business,
but do you really?

One of the biggest mistakes you can make when starting a business is diving in head first with little consideration for strategy. Investing the time to dig deep on who you are, where you’re headed and who you aim to serve paves the way for your business’ long-term success.

If you’re looking to enrich your business, the Brand Discovery Workshop aims to provide breakthroughs to better understand your business by delivering the foundation you need to build a better, stronger brand and business.

HERE'S WHAT YOU get INSIDE the BRAND DISCOVERY WORKSHOP

Five Brand Discovery workbooks with 80+ strategic questions that dig deep on your business, target audience, competition, and brand direction.

Lifetime access to the Brand Discovery Facebook Community so you can ask questions, share your progress, get peer support / feedback, and be inspired!

Direct support and coaching from me throughout the workshop.

BONUS $200 discount on my brand packages.

JOIN the WAITLIST to be the FIRST to KNOW WHEN it OPENS BACK up AGAIN

 

THE BRAND DISCOVERY FRAMEWORK

Hi! I’m Jenny

a brand designer dedicated to designing meaningful brands that empower passionate entrepreneurs.

 

The Brand Discovery Workshop emerged from my own client experience. The feedback I was getting about the branding process was that my clients were walking away with a deeper understanding of their own businesses.

The brand discovery phase is the first step of the branding journey. As a designer, in order to design a truly meaningful brand I need insight about your business, messaging, target audience, and the competitive landscape. Turns out, many of my clients had a lot of discovery to do themselves.

 

Here are what two of my branding clients have said about the process:

Needless to say the entire process didn't just result in a fantastic brand style guide and logos but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!

Farheen Ali

The initial questionnaire really helped me define my brand more.

Gwen Barton

Sometimes you just need the right questions to discover what really drives your business. This is the goal of the Brand Discovery Workshop: I’m putting the same strategies I use with my own clients into this 5 week workshop to give you the tools you need to gain that deeper understanding of your business and brand direction.

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BUSINESS and BRAND

GO HAND-in-HAND

If you have a product or service that people will benefit from... how can you get those people—YOUR people—to not only find your business, but to choose you over the competition?

 

It all starts with brand discovery. Strategic and thoughtful branding is what gives your business the edge in the market. It streamlines your approach to business by centralizing your focus around the solutions you have to offer your audience.

 

The Brand Discovery Workshop gives you the framework to better understand your business, at your own pace.

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Here's how the workshop will unfold:

WEEK 1-Brand Discovery

Discover the driving forces behind why you do what you do to build the foundation for your business. You’ll also forecast your trajectory so you can build a brand that grows with your business.

WEEK 2-Defining Your Ideal Client

Everything starts and ends with your ideal clients in mind. You’ll work to define who they are, what they struggle with, what motivates their behavior, and how to connect with them. You’ll create ideal customer profiles to guide your brand and business going forward.

WEEK 3-Surveying the Competitive Landscape

In order to truly stand out in the marketplace, you need to get a feel for the competitive landscape. You’ll do a competitive analysis on your industry to uncover opportunities for differentiation in your business and brand strategies.

WEEK 4-Brand Personality and Tone

Armed with all that you know about your business’ purpose, ideal clients and competitive landscape, you’ll begin breathing life into your brand. Using emotional branding strategies you’ll fine tune your brand messaging and style.

WEEK 5-Building Your Brand Vision

Backed by your in-depth discovery about your business, in your final week you’ll start to visualize your brand. I’ll walk you through the framework I use to start collecting visual assets to inspire your brand vision — the final step before branding itself.

Do it at your own pace.

These workbooks are released each week, but there are no deadlines. Take your time, do them in the designed order, and gain the confidence in your business you’re seeking!

Are you ready?

JOIN the GAME-CHANGING WORKSHOP NOW for $99

 

LET’S RECAP what YOU get in the BRAND DISCOVERY WORKSHOP

Five workbooks with 80+ strategic questions and tasks to gain a deeper understanding of your business and brand direction.

Go at your own pace. These workbooks are released each week, but there are no deadlines. Take your time, just be sure to do them in the right order.

Connect with other business owners like you in the Brand Discovery Facebook Community. This is a perfect place for feedback and support. I’ll be in there too to help you get the most out of the workshop!

Gain confidence in your business by clarifying your brand message, target audience, and business trajectory!

BONUS $200 discount on my brand packages.

Are you ready to discovery the deeper value in your business?

FREQUENTLY ASKED QUESTIONS

 

 

Why 5 Weeks?

I’ve designed the workshop in a way that will allow you to spend proper time on the workbooks each week without getting ahead of yourself. The questions inside are meant to provoke deep thinking and require mindful answers.

 

What can I expect to get out of the Brand Discovery Workshop?

You’ll be provided a strategic framework for discovering the deeper meaning within your business. The workbooks are designed to clarify what your mission is, who you aim to serve, and how to differentiate yourself from the competition. If you do the work with intention and heart you’ll walk away more aligned in your business and its brand direction.

 

How much time should I allot for the workshop?

To get the most out of this workshop, I would commit to putting approximately 3-5 hours of work each week (or per workbook). But remember, you can do this at your own pace if you need more time.

 

Will there be help along the way?

Yes! If you have questions, I am more than happy to help guide you towards the best outcome for you and your business. You’ll also have peer support by other business owners like you in the Brand Discovery Community group on Facebook.

 

What if I can’t keep up with the workshop?

These are your workbooks to keep so you can work at them in time with the workshop or at your own pace. Don’t rush the process, it’s important to take your time to get the most out of the process. 

 

Do I get a brand identity from the workshop?

No. This workshop is designed to give you a deeper understanding of your business and brand direction. It is a perfect starting place to prepare you for branding or rebranding your business with a designer. You will receive a $200 discount on my brand packages for 2021.

 

Is there a Money Back Guarantee?

This workshop is designed to give you the framework to dig deep on your business. It requires a commitment from you to do the work and take action to see results! I know from my own client experience that the questions and tasks you’ll be asked to complete will result in a clearer understanding of your business and brand direction. 

 

If, towards the end of the workshop, you truly feel you’ve gained nothing from it, let me know before week five begins (March 7th) along with your completed work to show you’ve taken action, and I’ll refund your money — no worries.

Are you ready to discovery the deeper value in your business?

© Jenny Henderson Studio