I hope to find the right words to convey how grateful I am for you and the experience I had working with you over the last three months. As a long-time small business owner of multiple businesses, I had never worked with a brand strategist. I have to admit, when it was recommended that I hire a brand strategist for Moderno and the hair academy, I was a little overwhelmed and I had no idea what to expect. All I knew was that I wanted a logo that reflected my personality and would appeal to my audience. Today, I not only have a logo, but an entire brand strategy that resonates deep with my vision for Moderno. I can not thank you enough for your patience for walking me through this entire process and for providing me with an experience that far exceeded my expectations -- not to mention was a lot of fun! From our first call, you made me feel at ease. The time you took with me at each phase left me no doubt that you were genuinely engaged in the work you were doing and that it was important to you that you understood my business, my vision, and my goals. What really stood out for me were the personal touches along the way that made me feel valued and appreciated. Jenny, your creative skills are undeniable, but who you are as a person is your greatest asset. I very much look forward to continuing our working relationship.
Tara Pross, Modern Hair Academy + Moderno
![As a brand strategist and designer, I see marketing through the lens of branding.
Let’s be real: your brand IS an experience.
From social media to your email list; your website to the latest workshop you hosted—there are many touch points your next potential client is experiencing BEFORE they decide to hire you.
So, for your marketing efforts to pay off, you’re better off optimizing the phases of your brand experience first.
The first level is all about Memorability. 🦄
Your brand, upon first introduction, should be designed to attract and appeal to your ideal clients. No matter how or where they first encounter it.
The second level prioritizes Relatability. 🙋🏻♀️
Once your brand has earned their attention, you want to get them to stick around to continue their experience.
You’ll earn their interest and engagement when they feel a real connection with your brand. This can be via your story, values, personality, purpose, etc.
👉 Psst—this is why we’re drawn to authentic brands—because we see a part of ourselves in them.
Relatability expedites their trust in you as a brand and business.
The third level focuses on Possibility. 🌱
Actively remind them through your various brand touch points what’s truly possible for them.
Use your words and visual storytelling to give them that dose of how they desire to feel and the transformation that exists on the other side of hiring you.
Similarly, the quality of your brand experience sets expectations for what they can expect from working with you.
Memorability, relatability and possibility is what I call the Holy Trinity of Branding.
When you master this, it helps take the guess work out of marketing because you’ve got a brand experience strategy that’s guiding your every move. ☺️
[ brand strategy, brand strategist, small business, service provider, lead generation, brand experience, marketing strategy, branding tips, B2B, client experience ]](https://scontent.cdninstagram.com/v/t39.30808-6/494448657_1272172878243056_2292095177973912236_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&_nc_ohc=KjMBl5N7BK0Q7kNvwEhqpml&_nc_oc=AdnkMeyTBnYVwl8XbpgF_CMppAbCaWmPkHej6SSQ4OqqGbgouYoI-EeYCLR13QXkCWQ&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=arUkGMXNPsJTPL8efwEpIw&oh=00_AfL0QKpl39-fdbxud_OXNB56Nr9g7fomJrsY_xe6n3-Uiw&oe=68361B96)
![A brand kit for the proudly Canadian. 🇨🇦
The Canadiana semi-custom brand kit is one of my favourite logo designs: the maple key.
Or as we like to call them, helicopters. IYKYK.
This brand kit is perfect for:
💁🏻♀️ personal brands
👚 apparel brands
📸 photographers (as seen in this design example)
🌲 outdoorsy brands
🍁 Canadian entrepreneurs
the list goes on and on.
A semi-custom brand kit gives you everything you need to embrace the visual consistency that leads to more recognition and trust with your desired audience.
Not to mention the confidence you’ll exude knowing you’ve invested in a professionally designed brand identity.
Each brand kit design is only sold to ONE business, ensuring you get an original and distinct brand identity.
Shop this and other brand kits through my shop and get that professional brand appeal in under a week!
Shop now before your favourite brand identity is gone → @jennyhendersonstudio
.
.
.
[ brand kits, semi-custom brand kits, brand templates, rebranding, brand design, brand identity template ]](https://scontent.cdninstagram.com/v/t51.71878-15/499833149_8464286777029540_1057137793595756006_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&_nc_ohc=WMTsV7l7j8QQ7kNvwH1j9CQ&_nc_oc=AdluWr6L7bjbhMRM50vJMVhsJU2ethtqP3R5eanfWwcAi0GP8qp9XDCPUkLRqm10bMA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=arUkGMXNPsJTPL8efwEpIw&oh=00_AfJnR1dO_okPzwrgKTi3ca0FuLWN6yfJdm4WdL7e3uZB8Q&oe=68361383)
