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Not sure how to transition your business into a brand? It all starts inside the Studio's free 


brand discovery questions

Having a strategy is important for your business. It all starts with brand discovery and clarity.

brand discovery questionnaire

The Brand Discovery Questionnaire has 38 questions that ask you to take a deeper look into who you are, what you do, and why it matters. It's like a mini therapy session for your business—except it's free!


The Questionnaire focuses on five areas:

The Business Essentials

The Brand Essentials

The Audience

The Competition

The Brand Influencers

Investing the time to better understand what drives your business will result in a brand that connects with your audience, maximizes your efficiency and leads to more profit in your business!

You need a brand that connects with your audience.

Building a business is a lot of work and you need a brand that reflects your passion and mission. The Brand Discovery Questionnaire helps you clarify your goals, define your ideal clients and see how you measure up to the competition. The brand questions inside allow you to gain a deeper understanding of the brand you want to become.


I've strategically designed this questionnaire to uncover the authentic value in your business so you can feel more confident and aligned in what you do and how you exist in the marketplace.

custom brand pattern


downloads and counting!

jenny henderson designer and strategist

Hi! I'm Jenny!

A brand strategist, designer and small business owner just like you. I'm a creative thinker and passionate designer who does my best work well-caffeinated and in cozy pants.

Here at the Studio, I partner with service-based small businesses to develop memorable brand experiences and strategic brand foundations to improve their recognition and revenue.


Thanks for being here!

Start discovering the brand your business is meant to be.

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