THE GUIDE TO
Content Marketing
FOR SMALL BUSINESS
The best way to expand your audience and attract new customers is through content marketing. Small business owner, freelancer, or entrepreneur — all forms of businesses benefit from smart and strategic content marketing. The question is, why aren’t you capitalizing on it?
Every Small Business Needs a Content Marketing Strategy
As a small business owner, the easiest way to get started on your content marketing strategy is through social media and list building. Creating social media content is the easiest and most effective way to build brand awareness and the best part is IT’S FREE.
Quality content marketing builds trust in your audience, positions you as the expert and, when done strategically, proves you care about more than just selling your own product or service.
The Guide to Content Marketing for Small Business will get you started!
INSIDE WE COVER
What is Content Marketing
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How Does Content Marketing Impact Your Business
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Understanding the Content Marketing Funnel
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How Much Do You Know About Your Target Audience
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Content Marketing Ideas
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8 Tips for Your Content Marketing Strategy
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How to Write Captions Worth Reading
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Brand Experience
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The Simple Content Repurposing Framework
Get started on your content marketing strategy so you can build trust and connect with your future customers.
Content marketing is all about your ideal customer or client. As a small business owner, you already know who they are. This guide helps you unveil the real value you have to offer your audience and how you can use it to boost your credibility as a professional in your industry.
Equipped with content marketing ideas and tips to kickstart your content marketing strategy, you'll feel confident as you begin to create your content marketing plan!
When you focus on creating consistent content for your target audience, you're catering to a positive brand experience, increasing your brand awareness, and boosting your brand loyalty.
The must-have content tool for entrepreneurs
The Content Marketing Planner
An all-in-one tool for simple but strategic content planning and content repurposing. This Notion template Includes:
+ Content Calendar
+ Content Funnel Navigator
+ Content Repurposing Tracker
+ Hashtag Lists
+ Creative Resources
Hi! I'm Jenny!
A brand strategist, designer and small business owner just like you. I'm a creative thinker and passionate designer who does my best work well-caffeinated and in cozy pants.
Here at the Studio, I partner with service-based small businesses to develop memorable brand experiences and strategic brand foundations to improve their recognition and revenue.
Thanks for being here!