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Jenny Henderson Studio


Increasing Memorability through Brand Strategy & Design

My approach to branding is simple. Period.


Your brand awareness steadily increasing, leading to more inquiries 


Clients praising your brand and telling you it’s what drew them to you in the first place


Being able to confidently raise your prices, leading to more growth in your business


Getting to work with better clients, those who respect you and trust your expertise 


Having an intuitive brand system that’s meaningful because you helped build it


Having more free time to do what you do best

That's what your brand is designed to do

canadian apparel and accessories store branding
Jenny Henderson Studio logo white

I like to think of the branding journey as a pseudo-therapy session for your business.


Because when you approach your brand strategically, the process reveals opportunities for your business to flourish.

Brand Identity Design

Timeline 6–7 weeks

Give your business a brand identity that truly reflects your caliber. After an in-depth discovery phase, we'll work collaboratively to bring your brand to life. Your final brand identity will act as a beacon for your ideal clients while feeling like an extension of you in the best ways.


Your comprehensive but straightforward style guide will cover guidelines for your logos, brand typography, and colour hierarchy. Your brand style guide will ensure you're delivering a strong, consistent brand experience that will lead to increased brand awareness.

brand guidelines

Your brand identity includes

choice of 2 brand concepts

primary logo

alternative logo



font suite

curated colour palette

brand style guide

1:1 social profiles

2 rounds of revisions included


I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.


Jenny makes it look easy—she guides her client through a collaborative and inspiring approach to brand creation. But it is her unique, organized, and client-focused method that allows the process to flow so smoothly and the brand to be delivered so seamlessly. It takes a highly skilled designer, artist, and business expert to make the experience so smooth and simple for the client. Jenny is intuitive, friendly, organized, reliable, and highly-skilled at what she does. I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.


Sheri Doyle, The River Pages

Brand Strategy & Design

Timeline 8–12 weeks

To truly increase memorability, your brand needs a solid foundation. We'll spend two weeks honing in on your special sauce while creating memorable language around what you want to be known for.

We'll tap into the emotional needs of your clients, finding that common ground that will forge a connection with them and make them feel good about investing in you.

The strategy sets the stage for your brand’s creative direction and gives you the framework you need to feel confident and aligned in your business. 

Strategies are tailored to the needs of each client.

brand strategy design

Brand Strategy & Design includes

comprehensive brand strategy guide

tagline development

choice of 2 brand concepts

primary logo

alternative logo



tagline graphics

custom brand pattern

font suite

curated colour palette

brand style guide

1:1 social profiles

launch graphics

3 rounds of revisions included

strategy design

It actually helped me to gain a greater understanding of my business


I cannot say enough about my fantastic experience with Jenny Henderson studio. From the very beginning I felt that my thoughts and ideas were taken into consideration and the entire process was wonderfully collaborative. Jenny's designs and concepts were well thought out and incredibly detailed and really helped me to develop my brand beyond my expectations. Needless to say the entire process didn't just result in a fantastic brand style guide and logo but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!


Farheen Ali, The Spring Moon

Strategy Bundles

Timeline 2–3 weeks

Strategy Bundles are for those looking for more understanding and nuance built into their brand. The branding journey is an empowering experience that provides clarity and efficiency within your business. But not all businesses need to focus and refine the same things.


Choose from a range of bundles, each designed to cater towards a specific area of brand development or allow me to tailor a bundle that has exactly what you need to achieve your goals.

brand strategy bundles

Here's what the branding journey looks like

Step One


This is where we get to know your business. Like really know it. Inside your client portal, you’ll access and complete the discovery questionnaire which has been strategically designed to look at your business through a critical lens.

Step Two


We’ll arrange a time to chat through your answers and dig even deeper to uncover the gems hidden within your business. I’ll make sure I have everything I need to move into the strategy phase.

Step Three


I’ll get to work assembling the pieces of the puzzle. I’ll strategize your brand by clarifying and establishing a cohesive framework to support your business and package it into a custom brand strategy guide.

Step Four


The creative direction we take for your brand identity will be meaningful and aligned because it emerges from all that we’ve revealed and refined during the strategy phase.

Thoughtful Collaboration

The best results are found in the meeting of minds, which is why the branding process is wonderfully collaborative. Your vision and voice is paramount to the success of your brand.

pilates studio brand strategy

My Promise to You

When we work together I will:

coach you through any new language or processes so you feel confident and informed throughout the journey


carefully articulate the intentions behind my designs as they relate to your business


actively seek out your feedback and ideas to ensure we honour your vision


work to create a brand that adds value to your business


listen to your concerns and coach you on how to master your deliverables in real life

toronto brand designer

Branding bridges the gap between your service and the very person it’s designed to benefit.
Are you ready to give your business the brand it deserves?

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