My approach to branding is simple. Period.
So, you want more eyes on your brand.
What about consistent inquiries in your inbox?
Before you can have all that—you need a memorable brand experience from start to finish. This means having...
+ an aesthetic that captivates to them
+ content that intrigues them
+ a website that helps them
+ words that connect with them
Imagine...
Your brand awareness steadily increasing, leading to more inquiries
A holistic brand experience that finally reflects your caliber
Being able to articulate your value in ways that directly resonate with your ideal clients
Being able to confidently raise your prices, leading to more growth in your business
Having an intuitive brand system that feels like an extension of you in the best way
Working with dream clients, those who respect you and trust your expertise
Having more free time to do what you do best
The branding journey is like therapy for your business.
BRAND STRATEGY
STRATEGY
DESIGN
Timeline 2–4 weeks
Investment starts at $1500
Your brand strategy is the heart and soul of your business. I’ll create a plan that amplifies the best parts of your business. We use brand strategy to position your business, to understand where your story intersects with your audience, and centralize your messaging for increased memorability. Your strategy will guide your every move as you navigate your own impact and growth over the short and long-term.
Key areas of focus include
+ key benefits
+ messaging architecture
+ tagline development
+ competitor analysis
+ design direction
+ brand voice and tone
+ brand messaging
+ brand positioning
+ customer profiling
+ customer journey mapping
Brand strategy packages are tailored to each business. This is the perfect starting point for designing your visual identity.
BRAND IDENTITY DESIGN
STRATEGY
DESIGN
Timeline 4–6 weeks
Investment starts at $2900
Give your business a brand identity that truly reflects your caliber. Your brand identity will act as a beacon for your ideal clients while feeling like an extension of you in the best ways. Your brand style guide provides you with the guidelines you need to deliver a memorable brand experience that will lead to increased brand awareness.
Brand design includes elements like
+ font suite
+ colour palette
+ brand patterns
+ brand guidelines
+ brand style guide
+ primary logo
+ secondary logo
+ wordmark design
+ brandmark design
+ tagline design
For the biggest impact, I recommend starting with a brand strategy. See next offer.
BRAND STRATEGY + DESIGN
STRATEGY
DESIGN
Timeline 8–12 weeks
Investment starts at $3400
For a memorable and captivating brand experience from start to finish, a brand identity backed by strategy offers the biggest impact. Together, they create an experience around your business that brings people in, guides them along a journey, while supporting the natural evolution of your business.
During the strategy, I’ll hone in on your unique differentiator and craft memorable language around what you want to be known for. We’ll shape your brand narrative in a way that bridges the gap between you and your future clients—making them feel good about investing in you.
The strategy sets the stage for your brand’s visual identity. Each line, colour and font will have enriched meaning and impact while offering a cohesive brand experience.
The scope of your brand strategy is tailored to your business.
Here's what the branding journey looks like
Step One
DISCOVERY
PHASE
This is where we get to know your business. Like really know it. Inside your client portal, you’ll access and complete the discovery questionnaire which has been strategically designed to look at your business through a critical lens.
Step Two
STRATEGY CALL
We’ll arrange a time to chat through your answers and dig even deeper to uncover the gems hidden within your business. I’ll make sure I have everything I need to move into the strategy phase.
Step Three
STRATEGY
PHASE
I’ll get to work assembling the pieces of the puzzle. I’ll strategize your brand by clarifying and establishing a cohesive framework to support your business and package it into a custom brand strategy guide.
Step Four
DESIGN
PHASE
The creative direction we take for your brand identity will be meaningful and aligned because it emerges from all that we’ve revealed and refined during the strategy phase.
Thoughtful Collaboration
The best results are found in the meeting of minds, which is why the branding process is wonderfully collaborative. Your vision and voice is paramount to the success of your brand.
My Promise to You
When we work together I will:
coach you through any new language or processes so you feel confident and informed throughout the journey
carefully articulate the intentions behind my designs as they relate to your business
actively seek out your feedback and ideas to ensure we honour your vision
work to create a brand that adds value to your business
listen to your concerns and coach you on how to master your deliverables in real life
