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BRANDING SERVICES FOR SMALL BUSINESS

Improving recognition and revenue for service-based small businesses

My approach to branding is simple. Period.

So, you want more eyes on your brand?

What about consistent inquiries in your inbox?

Before you can have all that—you need a memorable brand experience from start to finish. This means having...

+ an aesthetic that captivates them

+ content that engages them

+ a website that helps them

+ words that connect with them

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canvas bag design

Imagine...

Having a brand that's a lead magnet of its very own

Being able to confidently raise your prices and still have clients eager to hire you

Having memorable brand messaging that becomes the cornerstone of your marketing

Having a brand experience that amplifies your value and converts with ease

Having a simplified strategy to hand-off to new team members for easy onboarding

Bringing in more aligned clients and revenue, so you can further your impact

Having an intuitive brand system that feels like an extension of you in the best way

song moon press brand launch
brand logo design
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Divergent Therapy business card designs
logo design for grace + sparrow

The branding journey is like therapy for your business.

BRAND STRATEGY

STRATEGY

DESIGN

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Timeline 3–4 weeks
Investment starts at $3000

Your brand strategy is the heart and soul of your business. It's the plan that amplifies all the best parts it. We use brand strategy to position your business, relate with your audience, and unify your brand message to focuses on outcomes and emotional benefits that connect directly with their needs and desires. Your 30-page strategy becomes the lens through which all future marketing, offers, and business operations are filtered, leading to more intentional growth that aligns with your goals and ambitions.

Key areas of focus include

+ messaging architecture

+ content pillars

+ key benefits

+ emotional impact

+ market analysis

+ brand voice

+ tagline development

+ brand positioning

+ audience profiling

+ client journey mapping

Brand strategy packages are tailored to each business. This is the perfect starting point for designing your visual identity. 

branding strategies for small business
branding small business
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BRAND IDENTITY DESIGN

STRATEGY

DESIGN

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Timeline 4–6 weeks
Investment starts at $3300

Give your business a brand identity that truly reflects your caliber. Your brand identity will act as a beacon for your ideal clients while feeling like an extension of you in the best ways. Your detailed brand style guide provides you with guidelines to deliver a memorable brand experience that will lead to increased brand awareness with the right people.

Brand design includes elements like

+ font suite

+ colour palette

+ brand guidelines

+ brand style guide

+ primary logo

+ secondary logo

+ wordmark design

+ brandmark design

For the biggest impact, I recommend starting with a brand strategy. See next offer.

small business branding agency
brand identity design services
memorable by design studio
memorable by design studio

BRAND STRATEGY + DESIGN

STRATEGY

DESIGN

Timeline 8–12 weeks
Investment starts at $5000

To communicate your expertise at every touchpoint, a brand identity rooted in strategy offers the biggest impact.

 

Establishing a strategic brand foundation around your business gives you the framework needed to become the standout choice to your ideal clients while supporting the natural evolution of your business.

 

During the strategy, I’ll hone in on your unique differentiator and craft memorable language around what you want to be known for. We’ll shape your brand narrative in a way that bridges the gap between you and your future clients—making them feel good about investing in you.

 

The strategy sets the stage for your brand’s visual identity. Each line, colour and font will have enriched meaning and impact while offering a cohesive brand experience.

The scope of your brand strategy is tailored to your business. 

brand consultant for small business
small business branding package

Here's what the branding journey looks like

1

DISCOVERY
PHASE

This is where we get to know your business. Like really know it. Inside your client portal, you’ll access and complete the discovery questionnaire which has been strategically designed to look at your business through a critical lens.

2

STRATEGY CALL

We’ll arrange a time to chat through your answers and dig even deeper to uncover the gems hidden within your business. I’ll make sure I have everything I need to move into the strategy phase.

3

STRATEGY
PHASE

I’ll get to work assembling the pieces of the puzzle. I’ll strategize your brand by clarifying and establishing a cohesive framework to support your business and package it into a custom brand strategy guide.

4

DESIGN
PHASE

The creative direction we take for your brand identity will be meaningful and aligned because it emerges from all that we’ve revealed and refined during the strategy phase.

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I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.

Jenny makes it look easy—she guides her client through a collaborative and inspiring approach to brand creation. But it is her unique, organized, and client-focused method that allows the process to flow so smoothly and the brand to be delivered so seamlessly. It takes a highly skilled designer, artist, and business expert to make the experience so smooth and simple for the client. Jenny is intuitive, friendly, organized, reliable, and highly-skilled at what she does. I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.

Sheri Doyle, The River Pages

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Thoughtful Collaboration

The best results are found in the meeting of minds, which is why the branding process is wonderfully collaborative. Your vision and voice is paramount to the success of your brand.

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My Promise to You

When we work together I will:

coach you through any new language or processes so you feel confident and informed throughout the journey

 

carefully articulate the intentions behind my designs as they relate to your business

 

actively seek out your feedback and ideas to ensure we honour your vision

 

work to create a brand that adds value to your business

 

listen to your concerns and coach you on how to master your deliverables in real life

toronto brand designer
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