Frequently Asked Questions | Jenny Henderson Studio

FREQUENTLY ASKED QUESTIONS

What is a brand identity?

A brand identity is made up of established visual assets that represent a brand’s unique persona. This includes the logo, brand colours, typography and overall look that consumers become familiar with.

 

What is the difference between a logo and a brand?

A logo is part of the brand’s identity. While the logo may serve as the face of the brand’s image,  the brand itself is the emotional connection consumers have with your company or service.

 

Why is branding important?

Designing a strong brand for your business will help you best serve your target audience and ultimately leads to success for your business. By investing in proper branding, you will focus on the needs of your ideal consumers and strategically develop the necessary visual assets and marketable assets to serve them.

 

What is a brand strategy?

A brand strategy serves to focus on the long-term success of a brand. This is achieved by taking a deep look at the company’s business goals, target audience, and competitors to ensure the company’s messaging is inline with their consumer’s needs.

What are the elements of brand strategy?

A proper brand strategy will include all of the visual elements of a brand identity (logo, colours, typography) but will also analyze a company’s ideal customer and competitors to best position themselves in the market. Beyond the visual elements a brand strategy also outlines the overall brand messaging, tone and style the brand.

What are the elements of a brand style guide?

A brand style guide showcases a brand’s logo, brand colours, and typography. The brand style guide will also outline the usage guidelines for all visual assets to ensure consistency across marketing platforms.

 

What are brand identity guidelines?

The brand identity guidelines are the rules to follow when using logos, typography, and colour hierarchy. These guidelines, usually outlined in a brand style guide, will serve as a guidebook for designers to follow when creating marketing assets for the brand.

What different brand packages do you offer?

Depending on what you're in need of I have a range of brand packages for every brand and budget. They range from logo design package, logo and brand identity package and a brand package. I'm always open to customizing a package to suit your business needs.

What's included in a brand identity package?

My brand identity package includes:
• custom logo design
• wordmark
• brandmark 
• typeface selection
• primary and secondary colour palettes
• brand guidelines (for logos, typography, and colour hierarchy)
• brand style guide


The deliverables for the package would include logo designs in various file formats, Style Guide booklet, and brand fonts.

What's included in a brand package?

My brand package includes:
• custom logo design
• wordmark
• brandmark 
• typeface selection
• primary and secondary colour palettes
• brand guidelines (for logos, typography, and colour hierarchy)
• brand style guide
• business card designs
• social profiles


The deliverables for the package would include logo designs in various file formats, Style Guide booklet, business card design files, social profile images and brand fonts.

How long does a logo design take?

Designing a logo is a creative and collaborative process. Generally, I like to forecast two to four weeks to design a logo. This begins with some preliminary research on your company and industry followed by time for ideation. I provide two to three logo concepts to choose from, after which we work on digitizing the logo, refining the details and choosing the right colours. The process involves your critical feedback to ensure we create a design that aligns with your business and resonates with you.

Can you help me create a lead magnet for my business?

Absolutely. If you're unsure what type of lead magnet will be best for your business I am happy to help you narrow down your options. While I don't create the written content, I can certainly help you structure and design the content to be effective for your audience. Read my Lead Magnet blog series to help you come up with ideas.

Do you design social media content?

Absolutely. Having regular content on your social media platforms will help boost your brand awareness. I will help create social media templates that you can edit yourself or I can design custom content for your business.

Do you help coach small businesses?

Yes. While I am a graphic designer by training I am also a small business owner myself. In working with a range of businesses and entrepreneurs I have learned what tools and content can help your business thrive. I offer free creative consultations to help you focus on what you need and where to start. Tell me about your business and I'll help you prioritize a list of creative assets to take your brand to the next phase!

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