What is a brand identity?

A brand identity is made up of established visual assets that represent a brand’s unique persona. This includes the logo, brand colours, typography and overall look that consumers become familiar with.


What is the difference between a logo and a brand?

A logo is part of the brand’s identity. While the logo may serve as the face of the brand’s image,  the brand itself is the emotional connection consumers have with your company or service.


Why is branding important?

Designing a strong brand for your business will help you best serve your target audience and ultimately leads to success for your business. By investing in proper branding, you will focus on the needs of your ideal consumers and strategically develop the necessary visual assets and marketable assets to serve them.


What is a brand strategy?

A brand strategy serves to focus on the long-term success of a brand. This is achieved by taking a deep look at the company’s business goals, target audience, and competitors to ensure the company’s messaging is inline with their consumer’s needs.

What are the elements of brand strategy?

A proper brand strategy will include all of the visual elements of a brand identity (logo, colours, typography) but will also analyze a company’s ideal customer and competitors to best position themselves in the market. Beyond the visual elements a brand strategy also outlines the overall brand messaging, tone and style the brand.

What are the elements of a brand style guide?

A brand style guide showcases a brand’s logo, brand colours, and typography. The brand style guide will also outline the usage guidelines for all visual assets to ensure consistency across marketing platforms.


What are brand identity guidelines?

The brand identity guidelines are the rules to follow when using logos, typography, and colour hierarchy. These guidelines, usually outlined in a brand style guide, will serve as a guidebook for designers to follow when creating marketing assets for the brand.