Hi! I'm Jenny, a Toronto brand designer who works with entrepreneurs and business owners all over the world to craft brands they love. 


Branding a business and building a business share many common threads. As a designer and a business owner, I understand that creating a successful business requires a brand that is authentic. As part of my branding process, I ask my clients to dig deep on who they are, what they do, who they serve, and why it matters.

Defining these elements guides my design process but also helps you clarify your business’ direction and motivation. This approach has proven time and time again to create brands that both elevate your credibility and maximize your efficiency.


Brand Designer

Brand design is what I do, but it doesn’t stop there. I understand first-hand the nuances of building a business and provide coaching and creative insight along the way. Be sure to explore the Brand Building Blog for design and branding articles that will benefit your business. 


Investing in your brand is an investment in your business. Designing your brand is a challenge I am always up for! Whether you’re a brand new business or are going through a rebrand — the same level of focus and commitment goes into each and every project I work on. Let's build a meaningful brand for your business.s

Jenny Henderson is an absolute pleasure to work with. She was able to take my (often very confusing!) requests and ideas and take them to the next level, turning them into something beautiful. She really helped me take a good hard look at my brand and shape its personality, and gave me valuable advice along the way. I didn’t expect nearly as much as what I got from her! I recommend her whole heartedly.



blondie apparel brand identity
mama etc brand design