I believe that every brand begins with a story.
Here's mine.
Jenny Henderson Studio started as a painting studio.
I grew up on the East Coast and moved to Toronto to pursue a life as an artist. Like most creatives, I had to take on random jobs to support my painting. While I learned a lot from my experiences, I wanted more than a starving artist lifestyle. So I decided to go back to school for design.
I started freelancing while I studied and landed a job as an in-house designer at a boutique real estate brokerage. That’s where I soaked up everything I could about branding, marketing, and what it takes to grow a small business. I kept working for myself on the side, until my studio work outpaced my 9–5.
Right before the pandemic shut down the world, I went full-time for my business. Very quickly, I noticed the need for a bigger picture brand strategy over small graphic design jobs. That’s where I work today.
Creativity is still my through line, but it’s intentional. I use it to help others build brands that support the work they love.
+
Where art meets analytics.
This Studio is where brands are memorable by design. Where art meets analytics. The two exist on opposite ends of the spectrum and yet the magic of the brands I develop is in this very push and pull. Where imagination and insight work together. By blending the expressive power of my artistic and design training with the clarity of insights and analytics, the results are brands that resonate, perform strategically, and support real business growth.
What guides my work
STRATEGIC SIMPLICITY
Our brains crave simplicity. When your brand is clear in every interaction, you make it easy for people to choose you and come back for more.
CONSIDERATE CREATIVITY
Every choice is rooted in intention and meaning, artistic instinct and analytical thinking. Instead of chasing trends, we’re building brands that persevere.
CURIOUS COLLABORATION
I want to reveal what you feel like you can’t articulate. The branding process encourages honest, open dialogue where I become your designer and your thinking partner, always open to possibility.
WHOLEHEARTED SUPPORT
My support doesn’t end with a deliverable. I’m here to be the steady presence behind the screen with mentorship, copy reviews, and brand experience support.
Questions you probably have
Who I work with
People who have already worked through trial and error and are ready for an intentional brand. Businesses who want their brand to mean something. Brands who might not have all the answers yet, but are open. Service providers, educators, coaches, makers, jewellers, retail, you name it.
Why choose me
I focus on a collaborative process that draws the best out of you. I build your brand based on what will resonate with your people. I support you before, after, and during the process to ensure you’re honouring the brand we’ve built. And I take things at a steady pace that’s neither too fast or too slow.
What you get
A brand you’re proud to show off. Clarity on how to talk about what you do. A foundation to steer future decisions. Easy-to-follow guidelines. Stickiness in your clients’ minds.
How it works
Bookings are typically one month out and services take 3-12 weeks to complete (depending on your package). We start with a brand questionnaire and a call to align on direction. I develop a strategy if included and then design an identity that’s built to last. I deliver your full brand package so you can use it with confidence.
Jenny got me unstuck and gave me clear next steps to start connecting with my idea clients.
Buying the brand strategy service was a game changer for me. Jenny really went above and beyond to learn about my business and all my ideas. She brought a fresh outside perspective and was able to put together a simple and coherent vision for Two Steps Forward. In general, it really helped me to have someone else’s perspective on my business and it reignited my motivation to press on.
Lana Melnichuk, Two Steps Forward Consulting
I like my coffee strong, my seafood East Coast, and my clients’ brands memorable.
Other things you might want to know about me
You’ll probably see my rescue dogs, Samosa and Elvis in our video calls. Yes, I’m a dog mom.
I'm a big movie lover, especially going to independent theatres with my main squeeze. Toronto is great for that.
I will always be an East Coaster at heart. I get excited about card games, the ocean, and going back to experience the Maritime hospitality.
Probably listening to film scores. Hans Zimmer is the man.
Snail mail is my love language.