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Jenny Henderson Studio


Designing memorable brands for service-based solopreneurs.

Toronto brand strategist

It’s not just about being seen—it’s about being  known.

Let’s shape your reputation as the brand you want to be.

We’re all chasing more brand awareness, but the brands that really rise to the top are those that can convert awareness into familiarity.


You see, memorable branding is not just how you look but what you say.


To really imprint on the minds of your audience, you need to simplify.


By making your brand identity easy to recognize and your messaging easy to remember, you claim space in the mind's of your audience.


I’ll help you do this by creating a distinct brand identity that’s designed to get noticed while building familiarity around what you do.

coffee roaster wooden sign
logo design for content creator
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Audrey Watson retail strategist
toronto brand designer

Consider me the right brain of your business.

Hi! I'm Jenny—brand strategist, designer and small business owner just like you.


I'm a creative thinker and passionate designer who does my best work well-caffeinated and in cozy pants. I believe the best brands are realized through thoughtful collaboration. When we partner together, I'll translate all that you are into a distinct and memorable brand.

A strong belief in keeping things simple.

In search of answers, we find opportunities.

The best ideas are born from collaboration.

brand strategy for service business

Where great brands are  realized.

Jenny henderson studio logo
brand strategy course

An affordable brand foundations course for emerging small businesses and solopreneurs

jenny henderson testimonials

“Working with Jenny was the best decision I could have possibly made for my business. Not only is my branding stunning, connected, intuitive and eye catching, but her work helped me further define the direction of business. Jenny is an absolute pleasure to work with, she goes so above and beyond for her clients and I truly couldn't imagine working with anyone else. Thank you Jenny for everything!!!”

Kacey McCuen, Willow Care

I use the branding journey to not just design memorable brands, but to empower you to think like a brand for a more magnetic, connected, and sustainable brand experience.

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