Designing meaningful brands that empower passionate entrepreneurs

Recent BRAND LAUNCHES

YOUR CRAFT is EVERYTHING

It’s the thing you know best. And you want to share that thing with the world. But how do you do it? Where do you start? What’s the first step?

You think you might know—or could probably figure it out.

Well, here’s the thing, that’s what I know best. Strategy and design thinking—that’s my craft.

I sincerely believe my purpose is to use my creativity to help others.

Over the past three years, 35+ businesses have trusted me to bring their brands to life while gaining clarity and confidence to lead sustainable businesses.

I found a way to turn my craft into my career. And I believe you can too.

ARE YOU READY?

Why BRAND STRATEGY?

We're living in a time where everyone is able to start their own business. It's wonderful and inspiring, BUT, with this burst of opportunity comes more choice for your target audience and more competition for you. To have long-term success, you need a brand built on strategy.

Brand Strategy...

gives you the foundation you need to build a profitable business

gives you clarity and confidence in your business

gives you the framework to design a brand that is going to best serve your business and achieve your goals

supports your business and brand direction

allows you to own your unique value, distinguishing your business from the competition

refines your brand messaging so you become the brand with whom others want to invest their hard earned cash

Meet JENNY

Hi! I’m Jenny, a brand strategist and business mentor living in Toronto, Canada. I believe in the power of strategic design to align women-led businesses with the audience they’re meant to serve.

Listen, I get how hard running a business can be because I'm a small business owner too. If you're anything like me, you’re probably juggling much of it on your own, which is exactly why you need a brand that works for you!

My mission is to work collaboratively with you to create a sustainable brand that you can be proud of; one that both elevates and empowers your business.

Whether you’re a new business or are going through a rebrand, I’ll work with you to create a brand that gets noticed so you can make an impact.

Investing in your brand is an investment in your business. Are you ready to empower your business through thoughtful brand strategy and design?

LET'S WORK TOGETHER

collaboration

Collaboration is the magic sauce that drives our design approach.

authenticity

To design a brand that is authentically you, we promise to deliver an honest, personal client experience that is authentically us.

empowerment

Empowerment is at the centre of what we do. It is the objective we aim to deliver through thoughtful strategy.

kindness

We believe kindness is the simplest thing you can do with the biggest impact.

The VALUES that GUIDE US

Gain clarity in your business so you can build a brand people connect with!

Using the strategies of brand discovery, this workshop unlocks the deeper truths of your business so you can build a meaningful brand that attracts and connects with the people you're in business to serve!

Imagine...

Knowing exactly what you stand for and what you don't.

Having a crystal clear persona of your ideal customer—one that YOU connect with and can easily build a brand around.

When you have clarity on your purpose, your people, and your path—you become empowered in your business!

TELL ME MORE

WHAT CLIENTS SAY

Working with Jenny was so pleasant. She is professional, organized, and creative. She is approachable and friendly in all her communications, and she leads in a way that made me feel confident throughout the process. Her Discovery Questionnaire and Planner really helped me refine my business vision, which she then took great care in understanding before brand development. She was as enthusiastic and passionate about my business as I am. I simply can’t say enough about Jenny’s artistic talent. The Style Guide she created for us is a work of art. The Social Media Kit far exceeded our expectations. Jenny produced such a beautiful brand design package that perfectly reflects who we are and what we do.

SHERI DOYLE | Song Moon Press