toronto brand strategist

Building everlasting brands that empower female founders


It’s the thing you know best. And you want to share that thing with the world. But how do you do it? Where do you start? What’s the first step?


You think you might know—or could probably figure it out.


Well, here’s the thing, that’s what I know best. Strategy and design thinking—that’s my craft.


I sincerely believe my purpose is to use my creativity to help others.


Over the past three years, 35+ businesses have trusted me to bring their brands to life while gaining clarity and confidence to lead sustainable businesses.


I found a way to turn my craft into my career. And I believe you can too.


We're living in a time where everyone is able to start their own business. It's wonderful and inspiring, BUT, with this burst of opportunity comes more choice for your target audience and more competition for you. To have long-term success, you need a brand built on strategy.

jenny henderson artist

Brand Strategy​...

gives you the foundation you need to build a profitable business


gives you clarity and confidence in your business


gives you the framework to design a brand that is going to best serve your business and achieve your goals


supports your business and brand direction


allows you to own your unique value, distinguishing your business from the competition


refines your brand messaging so you become the brand with whom others want to invest their hard earned cash

Hi! I’m Jenny, a brand strategist and business mentor living in Toronto, Canada. I believe in the power of strategic design to align female founders with the audience they’re meant to serve.


Listen, I get how hard running a business can be because I'm a small business owner too. If you're anything like me, you’re probably juggling much of it on your own, which is exactly why you need a brand that works for you!


My mission is to work collaboratively with you to create a sustainable brand that you can be proud of; one that both elevates and empowers your business.


Whether you’re a new business or are going through a rebrand, I’ll work with you to create a brand that gets noticed so you can make an impact.

Investing in your brand is an investment in your business. Are you ready to empower your business through thoughtful brand strategy and design?

jenny henderson brand designer


Collaboration is the magic sauce that drives our design approach.


To design a brand that is authentically you, we promise to deliver an honest, personal client experience that is authentically us.


Empowerment is at the centre of what we do. It is the objective we aim to deliver through thoughtful strategy.


We believe kindness is the simplest thing you can do with the biggest impact.


brand discovery workshop
Brand Discovery Workshop logo

Gain clarity in your business so you can build a brand people connect with!

Using the strategies of brand discovery, this workshop unlocks the deeper truths of your business so you can build a meaningful brand that attracts and connects with the people you're in business to serve!

jenny henderson testimonials

Working with Jenny was so pleasant. She is professional, organized, and creative. She is approachable and friendly in all her communications, and she leads in a way that made me feel confident throughout the process. Her Discovery Questionnaire and Planner really helped me refine my business vision, which she then took great care in understanding before brand development. She was as enthusiastic and passionate about my business as I am. I simply can’t say enough about Jenny’s artistic talent. The Style Guide she created for us is a work of art. The Social Media Kit far exceeded our expectations. Jenny produced such a beautiful brand design package that perfectly reflects who we are and what we do.

SHERI DOYLE | Song Moon Press

Check out my latest freebies to help you empower your brand and business.


how to rebrand


Think back to when you created your current brand. What creative decisions led you to the brand you have today? Is it still a true advocate for your business?


When was the last time you took stock of who you are as a business—your goals, your purpose, your values, positioning, personas? This is where it has to start.


Are you ready to get started?