Designing meaningful brands that empower passionate entrepreneurs

mama etc brand design

When you’re passionate about what you do, it shows. The energy and excitement that surrounds your new (or existing) business venture is what inspires me. 


Branding is so much more than just a logo. It’s working strategically to uncover the underlying values of your business, the solutions you have to offer your ideal clients and how to bring them together to drive your business.


As a brand designer and strategist, it’s my job to design a brand that you can be proud of — one that strategically targets your ideal clients and gives you the necessary tools to succeed in the marketplace. 



We're living in a time where everyone is starting their own business. It's wonderful and inspiring, but as such, the competition and new business fatigue is prevalent. In order to succeed long-term, you need a business built on strategy.

Brand Strategy

gives you the foundation you need to build a profitable business


gives you clarity and confidence in your business


gives you the framework to design a brand that is going to best serve your business and achieve your goals


supports your business and brand direction


allows you to own your unique value, distinguishing your business from the competition


refines your brand messaging so you become the brand with whom others want to invest their hard earned cash

Jenny Henderson Toronto Brand Designer

Hi! I’m Jenny, a brand designer & strategist living in Toronto, Canada. I believe whole-heartedly in the power of brand strategy to build meaningful brands and businesses that stand out in the marketplace.


Your business deserves to get noticed and my mission is to work collaboratively with you to create a brand that empowers your business. Using brand strategy, you get more than just a brand that looks good; you’ll walk away with a deeper understanding of your business, clarity on your approach, and strategies that will maximize your efficiency.


That’s the power of branding.


Investing in your brand is an investment in your business. Whether you’re a new business or are going through a rebrand—I’ll work with you to create a brand that gets noticed so you can make an impact.


Are you ready to empower your business through thoughtful brand strategy and design?

Brand Discovery Workshop logo

Gain a deeper understanding of your business, at your own pace

Using the strategies of brand discovery, get clarity and insight on your business so you can build a meaningful brand and business that attracts YOUR people!

brand discovery behavior
brand discovery workshop

If you’re looking to enrich your business, the Brand Discovery Workshop aims to provide breakthroughs to better understand your business by delivering the foundation you need to build a better, stronger brand and business.

I can not say enough about my fantastic experience with Jenny Henderson studio. From the very beginning I felt that my thoughts and ideas were taken into consideration and the entire process was wonderfully collaborative. Jenny's designs and concepts were well thought out and incredibly detailed and really helped me to develop my brand beyond my expectations. Needless to say the entire process didn't just result in a fantastic brand style guide and logo but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!

FARHEEN ALI |  The Spring Moon

Check out my latest freebies to help you empower your brand and business.

blue lead magnet


how to rebrand



Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, you've come to the right place.