toronto brand strategist

Building everlasting brands that empower female founders

orig•inn brand launch
burlington holiday market brand launch
rebranding a small business north street dental

We are a compassionate branding studio that cultivates strategic thinking in female founders while building strategic brands


We're living in a time where everyone is able to start their own business. It's wonderful and inspiring, BUT, with this burst of opportunity comes more choice for your target audience and more competition for you. To have long-term success, you need a brand built on strategy.

jenny henderson artist

Brand Strategy​...

gives you the foundation you need to build a profitable business


gives you clarity and confidence in your business


gives you the framework to design a brand that is going to best serve your business and achieve your goals


supports your business and brand direction


allows you to own your unique value, distinguishing your business from the competition


refines your brand messaging so you become the brand with whom others want to invest their hard earned cash

Hi! I’m Jenny, a brand strategist and business mentor living in Toronto, Canada. I believe in the power of strategic design to align female founders with the audience they’re meant to serve.


Listen, I get how hard running a business can be because I'm a small business owner too. If you're anything like me, you’re probably juggling much of it on your own, which is exactly why you need a brand that works for you!


My mission is to work collaboratively with you to create a sustainable brand that you can be proud of; one that both elevates and empowers your business.


Over the past three years, 35+ businesses have trusted me to bring their brands to life while gaining clarity and confidence to lead sustainable businesses.


Are you ready to invest in the future of your business?

jenny henderson brand designer
brand discovery workshop
Brand Discovery Workshop logo

Gain clarity in your business so you can build a brand people connect with!

Using the strategies of brand discovery, this workshop unlocks the deeper truths of your business so you can build a meaningful brand that attracts and connects with the people you're in business to serve!

jenny henderson testimonials

“Working with Jenny was the best decision I could have possibly made for my business. Not only is my branding stunning, connected, intuitive and eye catching, but her work helped me further define the direction of business. Jenny is an absolute pleasure to work with, she goes so above and beyond for her clients and I truly couldn't imagine working with anyone else. Thank you Jenny for everything!!!”

Kacey McCuen, Willow Care

Check out my latest freebies to help you empower your brand and business.

ideal customer profile free download
coral lead magnet
2021 brand questionnaire


how to rebrand


Think back to when you created your current brand. What creative decisions led you to the brand you have today? Is it still a true advocate for your business?


When was the last time you took stock of who you are as a business—your goals, your purpose, your values, positioning, personas? This is where it has to start.


Are you ready to get started?