Designing meaningful brands that empower passionate entrepreneurs



Branding shows you're serious about the success of your business


Investing in your brand maximizes your efficiency


Professional branding establishes credibility


Professional branding allows you to charge a premium


Investing in your brand allows you to stand out in your industry


Brand strategy gives you the tools to attract dream clients 

When you’re passionate about what you do, it shows. The energy and excitement that surrounds your new (or existing) business venture is what inspires me. 


Branding is so much more than just a logo. It’s working to uncover the underlying values of your business, the solutions you have to offer your ideal clients and how to bring them together to drive your business.


As a brand designer, it’s my job to design a brand that you can be proud of — one that strategically targets your ideal clients and gives you the necessary tools to succeed in the marketplace. 


mama etc brand design
Jenny Henderson Toronto Brand Designer

Hi! I'm Jenny, a Toronto brand designer who works with entrepreneurs and business owners all over the world to craft brands they love. 


As a designer and a business owner, I understand that creating a successful business requires a brand that is authentic. As part of my branding process, I ask my clients to dig deep on who they are, what they do, who they serve, and why it matters. Defining these elements guides my designs but also helps you clarify your business’ direction and motivation. 


This approach has proven time and time again to create brands that both elevate your credibility and maximize your efficiency.


Brand design is what I do, but it doesn’t stop there. I understand first-hand the nuances of building a business and provide coaching and creative insight along the way. Be sure to explore the Brand Building Blog for design and branding articles that will benefit your business. 


Investing in your brand is an investment in your business. Designing your brand is a challenge I am always up for! Whether you’re a brand new business or are going through a rebrand — the same level of focus and commitment goes into each and every project I work on. Let's build a meaningful brand for your business.

Building a business is a lot of hard work. I know because I turned my side-hustle into a full-time career.


How did I do it? By designing meaningful brands for entrepreneurs and businesses owners like yourself. To help you stay focused on building your business, I’ve created a tool to make branding your business effective and efficient.


My Discovery Questionnaire has 32 questions that ask you to take a deeper look into who you are, what you do, and why it matters.


Whether you need a simple logo, are looking for a brand strategy or need a tool to help you focus your company’s vision — it all starts here.  

Jenny has made a big, positive impact on my brand and its message. She is extremely knowledgeable, dedicated, professional, and has a wonderful creative eye. I can always count on her to lead me in the direction that most serves my brand. Jenny's design work is excellent, and she shows genuine interest in her clients. She is an important member of my team. I LOVE HER.

BRENDA TERRY | Master Coach & NLP Trainer

Check out my latest design freebies to help you with your business and brand development

blue lead magnet
nest logo design and branding



Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, you've come to the right place.