Toronto brand strategist

The Studio is where female service providers come to transform their business through brand strategy and mentorship.


Around here, we believe everyone should earn a living doing what they love.

Designed with you in mind

It’s our belief that strategic thinking truly empowers a brand and business—but we understand that it’s unfamiliar territory to many.

That's why our branding framework is part strategy, part mentorship.


The studio’s brand strategy and mentorship framework is designed to transform your productivity as you grow your business. 


We teach you what it means to be a brand by offering you the foundation, tools, and confidence you need to make an impact doing what you love.

pink line
brand identity originn





Sound like you?
See if our design style feels like you too.

Jenny Henderson Studio logo
brand strategy for service business

Where great brands are  realized.

Jenny henderson studio logo
orig•inn brand launch
burlington holiday market brand launch
rebranding a small business north street dental
toronto brand designer

An artist, designer, strategist, and business mentor.

East-coaster, pisces, and proud lefty.

Hi! I’m Jenny, the gal behind the Studio and fellow small business owner just like you. Somehow, I’ve been able to build a business doing what I love, so I’m paying it forward by helping other passionate female founders to do the same.

brand discovery questionnaire

Inside, 38 questions that ask you to take a deeper look into who you are, what you do, and why it matters.

jenny henderson testimonials

“Working with Jenny was the best decision I could have possibly made for my business. Not only is my branding stunning, connected, intuitive and eye catching, but her work helped me further define the direction of business. Jenny is an absolute pleasure to work with, she goes so above and beyond for her clients and I truly couldn't imagine working with anyone else. Thank you Jenny for everything!!!”

Kacey McCuen, Willow Care

how to rebrand

Brands and Businesses Evolve

Think back to when you created your current brand. What creative decisions led you to the brand you have today? Is it still a true advocate for your business?


When was the last time you took stock of who you are as a business—your goals, your purpose, your values, positioning, personas? This is where it has to start.


Are you ready to get started?

We are a compassionate branding studio that cultivates strategic thinking in female founders while building strategic brands