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Jenny Henderson Studio
jenny henderson studio designer

Designing memorable brands and unforgettable brand experiences.

Toronto brand strategist
custom brand pattern

The Studio develops memorable brand experiences and strategic brand foundations to improve recognition and revenue for service-based small businesses.

Be their first choice, every time.

Memorable marketing that leads to more sales is the result of having a simplified brand strategy.

To truly cut through the noise and become the standout choice for your dream clients, you need memorable messaging that connects with their hearts, not their heads.


That’s what a brand strategy offers you. It leads to simple marketing that you trust to escort a steady stream of clients to your virtual doorstep.


Strategic simplification is how we turn your brand into a lead magnet of its very own. Let's design a brand experience that will distinguish you from the masses, amplify your value, and make it crystal clear why investing in you is money well spent.

branding for pilates company
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The Studio specializes with

health + wellness brands

coaches + consultants

family + perinatal brands

event planners

creative entrepreneurs


real estate professionals

makers + jewelers

retail + apparel brands

brand strategy pages

Your brand should stand out for all the right reasons.

toronto brand designer

Consider me the right brain of your business.

Hi! I'm Jenny—brand strategist, designer and small business owner just like you.


I'm a creative thinker and passionate designer who does my best work well-caffeinated and in cozy pants. I believe the best brands are realized through thoughtful collaboration. When we partner together, I'll translate all that you are into a distinct and memorable brand.

custom brand pattern

Conveying the level of professionalism I needed to get high paying clients

Jenny was fantastic to work with! I was at the stage of my business where things were starting to grow but I was still using a logo I designed myself in Canva. I was having trouble connecting with my audience and sending the right message behind my business. A big fear I had with rebranding was that it would lose my personality. Jenny’s brand concept showed me how I could still maintain the fun and personality I wanted while conveying the level of professionalism I needed to get high paying clients. Jenny made the whole process easy and well-defined, very helpful for someone like myself who doesn’t like to let go of control. She worked hard to iterate the brand concepts until we had something that I loved and can’t wait to use! In the future when my brand needs a refresh I know where I’ll be turning.

Heather Lillico, Cultivating Calm + Heather Lillico

less is more

The simpler, the better.

stay curious

In search of answers, we find opportunities.

better together

The best brands are born from collaboration.

The more we know, the more we grow.

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