Designing meaningful brands that empower passionate entrepreneurs

jenny henderson studio tagline
song moon press brand launch

When you’re passionate about what you do, it shows. The energy and excitement that surrounds your new (or existing) business venture is what inspires me. 


Branding is so much more than just a logo. It’s working strategically to uncover the underlying values of your business, the solutions you have to offer your ideal clients and how to bring them together to drive your business.


As a brand designer and strategist, it’s my job to design a brand that you can be proud of — one that strategically targets your ideal clients and gives you the necessary tools to succeed in the marketplace. 



jenny henderson studio graphic

We're living in a time where everyone is starting their own business. It's wonderful and inspiring, but as such, the competition and new business fatigue is prevalent. In order to succeed long-term, you need a business built on strategy.

jenny henderson studio graphic

Brand Strategy

gives you the foundation you need to build a profitable business


gives you clarity and confidence in your business


gives you the framework to design a brand that is going to best serve your business and achieve your goals


supports your business and brand direction


allows you to own your unique value, distinguishing your business from the competition


refines your brand messaging so you become the brand with whom others want to invest their hard earned cash

Jenny Henderson Toronto Brand Designer

Hi! I’m Jenny, a brand designer & strategist living in Toronto, Canada. I believe in the power of strategic branding to give your business the recognition it deserves.


Running a small business takes a lot of hard work—I get it, I'm a small business owner too. Chances are, you’re often juggling much of it on your own which is exactly why you need a brand that works for you! It's my mission to work collaboratively with you to create a brand that both elevates and empowers your business.


That’s the power of strategic branding.


Investing in your brand is an investment in your business. Whether you’re a brand new business or are going through a rebrand—I’ll work with you to create a brand that gets noticed so you can make an impact.

Are you ready to empower your business through thoughtful brand strategy and design?

Brand Discovery Workshop logo

Gain clarity in your business so you can build a brand people connect with!

Using the strategies of brand discovery, this workshop unlocks the deeper truths of your business so you can build a meaningful brand that attracts and connects with the people you're in business to serve!

brand discovery behavior
brand discovery workshop

Knowing exactly what you stand for and what you don't.


Having a crystal clear persona of your ideal customer—one that YOU connect with and can easily build a brand around.


When you have clarity on your purpose, your people, and your path—you become empowered in your business!

brand discovery workshop-pink-07.png
brand discovery workshop-pink-06.png


I can not say enough about my fantastic experience with Jenny Henderson studio. From the very beginning I felt that my thoughts and ideas were taken into consideration and the entire process was wonderfully collaborative. Jenny's designs and concepts were well thought out and incredibly detailed and really helped me to develop my brand beyond my expectations. Needless to say the entire process didn't just result in a fantastic brand style guide and logo but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!

FARHEEN ALI |  The Spring Moon

Check out my latest freebies to help you empower your brand and business.

blue lead magnet


how to rebrand



Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, you've come to the right place.