how to rebrand


Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, you've come to the right place.

You know you need to rebrand if...

  • your current logo is dated or trendy

  • you don't connect with your logo or brand identity

  • you lack direction with your brand

  • your existing brand assets are poor quality

  • you have a logo but no real visual identity


Whether it's because they've never invested in professional branding or their side-hustle took a profitable turn —  what they need now is a brand that is built on strategy and can grow with their business.


Rebranding a business successfully means thinking strategically, understanding your customer, and thinking long-term.

Nearly 60% of my clients hire me to rebrand their existing business


Not every rebrand is created equal. Some just need a slight brand refresh while others may need a full overhaul. It's important to carefully consider your existing brand and implement a strategy that will best serve your business.

The Brand Refresh

The brand refresh is when your company has evolved in scope from its inception. Perhaps the services or products you offer have grown and your existing brand no longer reflects all of the facets of your business.

As an example, one of my clients had her own massage practice that grew and evolved and she began adding more services to her business and thinking about its long-term goals. Rebranding a business that has outgrown its existing look is when a brand refresh is effective.

For my client, we carried over certain elements and colours from her previous logo design — which she still loved — into the new brand, Restorative Touch Therapies

brand refresh

before rebrand
Restorative Touch Therapies logo
before rebranding

minor rebrand


The Minor Rebrand

The minor rebrand is common for companies who are looking to refine their existing look and feel with subtle changes or, in the case of my client, Kelsey Lowitz, she had a logo designed quickly by a friend but needed to improve on the design.

As trends change, you may wish to keep your existing imagery but make minor tweaks and refinements to keep your logo fresh while also staying true to who you are.

The Brand Overhaul

Last but not least, the brand overhaul is for those companies that want to start over. If your brand’s aesthetic is outdated and bears no connection to your core values, you're probably looking for a full brand makeover.

The owner of Bodytonic Pilates in Seattle was looking to elevate their visual identity by rebranding. Their previous design was dated and was failing to attract new clients to their studio. She recognized the value in a proper brand strategy and said good-bye to the old logo and hello to long-term success.

brand overhaul

bodytonic original logo
BodyTonic pilates Logo design


Rebranding gives you the opportunity to

  • design a brand that's built on your values

  • develop a versatile brand identity, not just a logo

  • target your ideal clients and customers

  • establish proper brand guidelines

  • feel aligned in your brand and business

testimonial quotation

I can not say enough about my fantastic experience with Jenny Henderson studio. From the very beginning I felt that my thoughts and ideas were taken into consideration and the entire process was wonderfully collaborative. Jenny's designs and concepts were well thought out and incredibly detailed and really helped me to develop my brand beyond my expectations. Needless to say the entire process didn't just result in a fantastic brand style guide and logo but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!

FARHEEN ALI | The Spring Moon


blondie apparel brand identity
the spring moon branding