You have a logo and some colours you like—but calling it a brand identity would be a stretch
You feel overwhelmed every time you have to assemble anything remotely creative
Your content creation and marketing are all over the place
Your brand seems to attract all of the wrong people
You’re tempted by every new trend out there and suffer from serious brand envy
You’d love to rebrand but are nervous about hiring a designer
You’ve poured your heart and soul into your business. Every year it gets better, you're more aligned, and you’re able to better serve your clients.
But if there’s one area of your business that’s begging for an upgrade, it’s your brand.
Maybe you can relate to this...
You know your business deserves better—but you don’t know how or where to start.
This is your chance to find out!
The Pilot Brand offers you a strategy-led creative direction that reimagines what’s possible for your brand identity. It’s your chance to test pilot the branding experience completely free.
One lucky solopreneur will be selected and guided towards the horizon of possibility as they gain clarity that’s only achieved in flight. Nowhere else can you preview a brand proposal tailored to your business before you decide to invest.
This is the no-risk rebrand opportunity you've been waiting for.
We’ve all seen what a truly authentic brand can do for a business.
Imagine what it would feel like to have a brand that people get excited about.
Better yet, imagine having a brand that YOU get excited about. One that leads to more aligned inquiries, higher rates, and real growth in your business.
That’s what the Pilot Brand is all about. This is your chance to:
See your brand through a new lens of possibility
Feel inspired and connected to your brand based on a strategic creative direction
Reimagine what's possible for your brand, before you invest and feel confident that you'll see serious ROI when you do
Hey! I'm Jenny
I’m a brand strategist and designer who works with service-based solopreneurs. I use the branding journey to not just design memorable brands but to transform businesses through their brand experience. My clients embody their brands with confidence and ease, allowing them to grow their businesses in the most authentic way.
The Pilot Brand program serves to inspire possibility while giving you a glimpse of what it’s like to work with a designer. I’ll take you through the same initial branding framework I use with my studio clients. Your 10-page creative direction reimagines what’s possible for the brand you are today, leading to a first-class brand and business of tomorrow.
The goal of the program is to give you the opportunity to:
test pilot a rebrand for your business
learn how creative choices can be used strategically to appeal to your ideal clients
get a feel for the branding journey without spending a dollar
empower you to think about your business through the lens of your brand
experience a new direction for your brand, before you decide to invest
apply for the program
your flight gate
reach brand new heights
Here’s what Pilot Brand program recipients receive:
60-minute Strategy Call with Jenny
We’ll work to unlock the best avenues for your potential rebrand. On our call, I’ll ask strategic questions to gain clarity around your business, target audience, and your overall trajectory. This ensures the creative direction you receive aligns with your goals and offers solutions to your current challenges.
10-page Creative Direction
Your creative direction will include a brand mood board, typography direction, colours, brand voice and an aesthetic overview to convey the feeling and direction I believe is best for your brand. Each creative choice is backed by strategic insights for extreme brand clarity and connection.
Exclusive Studio Discounts
This is no risk, all reward. Should you decide to move forward with your custom brand direction, I'll make the investment even easier by offering you exclusive studio discounts on my brand services.
You don’t need a clear vision for your brand.
My discovery framework and strategic insights are how we translate your business into a memorable brand identity. One that feels like you and serves as a beacon for your future clients.
Ready to test pilot the rebrand experience?
Here’s how the program works:
Fill out the program application form.
Applications are currently closed but you can get on the Standby List to find out when they open again.
Receive an invitation to your flight gate.
Access your flight gate to begin the pilot brand experience.
Complete your brand questionnaire.
You'll have a few days to work on this. I promise this is your only homework.
We'll have our 60-minute strategy call.
Then I'll get to work.
See what's possible for your future brand.
In 10 days, you’ll receive a creative direction proposal that speaks to the business you are today. It's a visual manifestation of the personality and experience I feel best reflects who you are as a brand.
1. When can I apply?
Applications are currently closed but do get on the Standby List to be notified when the program boards again.
2. I don’t have an existing brand, can I still apply?
The Studio is looking for applicants that have been in business for at least one year and have an existing visual identity—logo(s), brand colours, brand fonts, style guide or style sheet.
3. I’m not a solopreneur, am I still allowed to apply?
You can apply, but the Pilot Brand program is looking to help solopreneurs and companies-of-one take their brand to new heights.
4. What criteria are you looking for in applicants?
The ideal applicant is a solopreneur who’s been running their business for at least one year. They are actively invested in their business and have an existing brand identity in use, even if it’s relatively basic.
5. Do I receive a free brand identity from the Pilot Brand program?
No. Those selected will receive a strategy-led creative direction tailored for their unique business. It includes a brand aesthetic overview, mood board, colour palette and psychology, typography direction, brand voice, and other strategic insights giving them the opportunity to test pilot a new brand direction before investing. They have the option to take a connecting flight to move forward with the creative direction supported by exclusive Studio discounts on brand services.
6. If I get selected, when would we start?
The selected applicant will need to be available early to mid-June to participate in the Pilot Brand experience.
7. Can I reapply if I don’t get selected?
Absolutely! All applicants will be notified when selections are made. If you don’t get accepted, you’ll be automatically put on the Standby List and be reminded when applications open again.