BRANDING & WEB DESIGN
PIERRE CARAPETIAN GROUP
approachable, luxury, confident
ABOUT PIERRE CARAPETIAN GROUP
Pierre Carapetian Group is a boutique real estate brokerage in Toronto, Ontario. I actually worked as Pierre’s in-house designer for a few years and so it was a pleasant surprise to get the call that they were looking to rebrand as they made some bigger changes with the company. The goal was to create a brand that was more refined and reflected the luxury service that the brokerage was known for.
Opting for a monogram logo design allows the brand to put the emphasis on Pierre’s name—whose become known as one of the city's best realtors. The interlocking of the letters represents the trust that is the established between Pierre's team and their clients.
The unique characteristics of the serif typeface felt like the perfect way to convey the approachable charm. Pairing this typeface alongside a simple sans serif font makes for a striking design, portraying a brand that is confident and refined.
Colours played a large role in achieving a feeling of luxury. We opted for shades of green to suggest wealth, prosperity, and lush properties complemented by a gentle pink and deep maroon hue that reminded us of wine.
Each brand colour was deliberately named to further embody this concept of luxury: cabernet for maroon, champagne for the neutral, evergreen for the deep green.
When the colours, both in name and hue, signify the intention within the brand, it becomes an active reminder that luxury and care is what they're all about.
I've worked with Jenny for a number of years, most recently on the rebrand of my business. Jenny is not only a fabulous designer, she is your brand coach throughout the entire process. Helping you not only bring your brand into the 21 century but finding its voice and purpose along the way.
A professional through and through but with the relaxed vibes of your bestie, Jenny will have you smiling through the entire process! Highly recommended.