BRAND IDENTITY DESIGN
MAXINE RAMIREZ REALTY
sophisticated, modern, reliable
ABOUT MAXINE RAMIREZ REALTY
Maxine Ramirez is a Realtor based in Reno, Nevada. With more than 15 years of sales, negotiation, digital marketing, and leadership experience, she is able to give her clients a huge advantage in a competitive real estate market. Personalized service and professional results. For her brand identity, it was important that we strategically distinguished her brand experience to make her brand more memorable in the otherwise saturated real estate market of the Nevada area.
The primary goal of the brand design was to communicate the top quality service that clients would come to expect from Maxine Ramirez Realty while infusing a bit of fun into the design for increased memorability.
To convey through the iconography the connection to home without being too similar among other real estate brands, we focused on the front door rather than the entire home as not to allude to any one style of home. The sketched, artistic style of the logo speaks to the evolving vision that exists in the mind of her clients as they embark on their home search.
While we used a line drawing aesthetic to offer an elevated feel to an otherwise familiar subject, it was our use of colour that helped balance the feeling of sophistication and fun. The brand's colour palette is, for the most part, relatively subdued. But we included two vibrant pastels to ensure the brand identity was easily distinguishable in the marketplace.
Brand memorability is key for increasing brand awareness and earning recognition among potential buyers and sellers. That's what we were able to achieve for this brand identity.
She’s a master communicator and a trusted partner who I rely on to give me expert advice
I’ve had the pleasure of working with Jenny on many projects over the years and can confidently say she’s the best. When I decided to launch Maxine Ramirez Realty it was a clear choice on who to partner with! Overall, it was an excellent experience. As an entrepreneur juggling competing priorities, I truly value her ability to keep our projects moving forward. She’s a master communicator and a trusted partner who I rely on to give me expert advice when it comes to what’s best for my business’s brand, and last but not least, she creates the most aesthetically pleasing designs! I highly recommend Jenny Henderson Studio for all of your branding and design needs!