bodytonic pilates brand identity

It was such a pleasure designing this brand identity for Bodytonic Pilates. The Seattle-based pilates studio — which has been in operation since 2005 — was looking to elevate their visual identity by rebranding. The goal was to create a design that was urban, body-positive, and feminine. The outcome was a visual identity for Bodytonic Pilates that was timeless and would reinvigorate a new generation of pilates lovers in Seattle's Pioneer Square neighbourhood. 


BodyTonic pilates Logo design
Bodytonic Pilates logo design
Bodytonic Pilates brand design

brand colours

BodyTonic pilates alternate Logo design

The Bodytonic Pilates brand identity system is versatile with a series of logos and brandmarks. The textured line work of the logo can be used as a signature look throughout marketing assets, which we used in the custom social media icons.

custom social media icons bodytonic pila

As an added brand element, we developed a tagline to convey the brand's overall mission: inclusive, empowering & strong. The Bodytonic Pilates' founder felt strongly that, as a woman of colour, part of her mission be to help make the fitness industry more diverse and inclusive.

bodytonic pilates brand design
tagline blush
tagline auburn
tagline mint
tagline navy
brandmark alternate
brandmark reverse
brandmark mint
tagline design with brandmark

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