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pilates brand
logo design for pilates



urban, inclusive, feminine


It was such a pleasure designing this brand identity for Bodytonic Pilates. The Seattle-based pilates studio — which has been in operation since 2005 — was looking to elevate their visual identity by rebranding. The goal was to create a design that was urban, body-positive, and feminine. The outcome was a visual identity for Bodytonic Pilates that was timeless and would reinvigorate a new generation of pilates lovers in Seattle's Pioneer Square neighbourhood. 

Logo design and branding for pilates studio
pilates studio brand identity
branding for pilates fitness studio
logo design for pilates
custom social media icons bodytonic pila

The Bodytonic Pilates brand identity system is versatile with a series of logos and brandmarks. The textured line work of the logo can be used as a signature look throughout marketing assets, which we used in the custom social media icons.

branding for pilates company
bodytonic pilates logo design
brandmark reverse
brandmark design

As an added brand element, we developed a tagline to convey the brand's overall mission: inclusive, empowering & strong. The Bodytonic Pilates' founder felt strongly that, as a woman of colour, part of her mission be to help make the fitness industry more diverse and inclusive.

tagline navy
tagline mint
tagline blush
tagline auburn
bodytonic branded water bottles

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