To grow a business, you need a nuanced understanding of your


Get to know yours with my free ideal customer profile template

ideal customer profile free download

By positioning yourself in the mind of your buyer, you’re able to build a business that will speak to them because it’s been designed with them in mind.

ideal customer profile questions



Our Ideal Customer Profile template is full of questions designed to help you identify the personal characteristics of your ideal customers while also providing insight on:  

  • their lifestyle 

  • their goals

  • what motivates their behaviour

  • and what they struggle with

When you spend time getting to know your target audience, you start building a solid foundation for your entire business. Your ideal customer profiles will anchor your business ideas through each promotion, product launch, or service offered.