Understanding your target audience is one of the fundamental steps to building a successful brand and business.

By positioning yourself in the mind of your buyer, you’re able to build a business that will speak to them because it’s been designed with them in mind.

Get started with my 

Ideal Customer Profile Template


desk and laptop with customer profile



This Ideal Customer Profile template is structured so that you can identify the personal characteristics of your ideal customers while also providing insight on:  

  • their behaviours

  • their goals

  • what motivates them

  • and what they struggle with

When you spend time getting to know your target audience, you will have a clear foundation for your entire business. Your ideal customer profiles will anchor your business ideas through each promotion, product launch, or service offered.

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