When Blondie Apparel created their small Canadian apparel company in 2014, they had no idea it would take off as it did. Flash forward to 2020 and they knew it was time to revisit their branding. Together, we worked to develop a brand identity that felt more in line with the personality and character behind the Blondie name. An aesthetic that is effortlessly stylish yet timeless.
This Canadian apparel brand is all about comfort and quality. Their tagline, Enduring Canadian Style says it all. Their pieces are timeless and made to last, focusing on elevated basics that are both stylish and comfortable.
Perfect for that Canadian lifestyle. The colour palette is inspired by the Canadian landscape. From the night sky to the lakes and the greenery that colours our forests.
The Blondie Apparel business model is all about sustainability. All of their clothing designs are made right here in Canada, including the fabric they use. They even use excess fabric pieces cut from designs to make smaller pieces like scrunchies.
Beyond the brand identity rebrand, we also created a series of custom-branded Instagram story stickers for them. The gals behind Blondie Apparel have an active presence on social media and we knew this would be a fun custom touch to their brand experience.