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BRANDING SERVICES FOR SMALL BUSINESS

Decide how you want your brand to be remembered

Your business is legit, but does your brand say otherwise?

You’ve done the hard work of building a business and getting the inquiries.

 
I’m here to keep your success ongoing, so you can confidently look forward to next month, stop worrying about competition, and finally take a vacation without your laptop. Because what you’ve done before got you here, but it’s not going to keep up with you as you grow.

tagline design for hair care brand identity
pilates brand design

Brand Strategy

Know how to position and talk about your business.

The foundation of your business that will become your go-to reference for everything from content creation to big-picture planning. This 30+ page strategy guide will be built with your words, differentiators, market analysis, and ideal client deep dive. All future marketing will stem from this, because you’ll know what matters most and what aligned growth looks like to you.

branding consultant for small businesses
brand strategy services
memorable by designArtboard 2.png
memorable by designArtboard 2.png

Brand Identity Design

The visuals that you’ll become known for.

The brand experience we’ll design together is built from the inside out, anchored in what matters most to your business, not just what’s aesthetic (but yes, it will look amazing, too). You’ll receive a detailed style guide so you can keep your visuals aligned long after we’re done.

brand identity services
brand style guide page design
memorable by design studio
memorable by design studio

Brand Strategy + Design

Show up with confidence in any context.

The visual, messaging, and marketing foundation combo that will inspire your ideal clients to take action when they see your brand. After our work together, you’ll know what to say, how to look, and why it works.

brand strategy services
illustrative design stickers for party planner

Micro Brand Experience

For that signature offer that demands attention.

Just like you branded your business to make it easier to attract and appeal to your ideal clients, a micro brand developed around a specific service, product, or program is designed to more effectively grab attention, convey value, and convert.

 

Because in a world full of choice, an offer with a brand of its very own is an easy decision to buy into.

micro brand example
micro branding

See what others got

osteopathic care brand advertisement

You need a brand (refresh) if...

You freeze when someone asks you about your business

 

You wish you could stop worrying about your competition

 

You want a business that gets more inquiries without as much effort

The branding journey

Around here, we believe branding done right takes time and that’s a good thing.

Get to really know your business through a strategically created questionnaire that has been designed to look at every aspect of your brand.

1

Chat through your answers to get to the gems hidden in your business. I’ll make sure I have everything I need to move into the next phase of brand development.

2

Establish a repeatable framework (if you hired me for strategy). I’ll get to work connecting the dots between what you say and what your ideal client needs.

3

Design with purpose and clarity to reign in your dreamiest of clients. Your vision will be amplified and turned into a repeatable framework that you can use over and over again.

4

branding services

With every service, you can expect

Calm and collaborative process without rushed timelines to create a brand you can fully commit to.

An artistic eye paired with analytical marketing for ROI that keeps working long after launch.

Designed-for-you branding rooted in understanding the nuances of your business (yes, I actually care!).

Studio perks and privileges for clients

Exclusive access to graphic design services through brand experience support. I only offer small design-related work to existing clients — think lead magnet design, social media design, brochures, website work, and micro brands.

Honest, strategic support when you need it. I want to see your brand succeed so if you need help refining an offer, navigating a rebrand, or just need to talk something out, I’m always in your corner.

website design services
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Complimentary website copy reviews because strong, consistent messaging is just as important as strong visuals.

If you refer a new client who books a brand project with the Studio, you’ll receive a $100 Visa gift card as a thank-you. It’s a win-win for everyone, especially your fellow business owner.

I promise you will not find another designer more thoughtful, imaginative, and skilled.

What she crafted for me was invaluable. Aside from her professionalism, clear communication, creative eye, attention to detail, and individualized, personal creations that matched my own imagined branding perfectly, Jenny went above and beyond with the vast amount of assets she provided me.

Michelle Gram Giesen, Story Drama Suite

michelle brand client

Your brand matters even if you don’t have the budget for the full package. Semi-custom brands bridge the gap from DIY to professional, so you’re not waiting to save up for done-for-you.

logo design for food blogger
fitness logo template kit
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​​No one wants a slide deck about how to look consistent except maybe you.

Because you don’t want to leave your business’s success to chance, don’t want to start from scratch every time you try to market yourself, and you know that branding is more than that — it’s really the foundation of every move you make.

branding services for small business

For behind-the-scenes takes, tales of strategy, and Samosa sightings, connect on Instagram

Jenny Henderson Studio is a brand design and strategy studio for small businesses. Blending artistic instinct with marketing, Jenny creates brands that are memorable by design with visual identities and strategic direction businesses can use over and over again. Based in Toronto and serving clients across Canada and beyond.

© 2025 Jenny Henderson Studio

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