Jenny Henderson Studio

Don’t you wish you had a brand that worked for you?

brand design services

My goal is to develop a brand that empowers  your business.

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Imagine...

Your brand awareness steadily increasing, leading to more inquiries 

 

Clients praising your brand and telling you it’s what drew them to you in the first place


 

Being able to confidently raise your prices, leading to more growth in your business


 

Getting to work with better clients, those who respect you and trust your expertise 


 

Having an intuitive brand system that’s meaningful because you helped build it


 

Having more free time to do what you do best

small business brands
jenny henderson studio tagline

I like to think of the branding journey as a pseudo-therapy session for your business.

 

Why? Because when you approach your brand strategically, the process reveals opportunities for your business to flourish.

brand strategy for service business

Why Have a Brand Strategy?

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A brand built on strategy is a must-have in today’s marketplace. It focuses not just on where you are, but where you want to go as a business.

 

Your strategy is the plan that charts the course.

Your brand is the vehicle that takes you there.

 

A brand strategy marries every facet of your business—messaging, identity, positioning, and more—into a logical, intuitive framework for growth.

What Does Brand Strategy Achieve?

FOR YOUR BUSINESS

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It forms the foundation for building a profitable business

It distinguishes your business from the competition

It protects you from unnecessary tactics and spending and grounds you in purposeful decision-making

It converts your ideal clients into loyal brand ambassadors

It informs the creative direction leading to a meaningful brand identity—one that will grow with your business

FOR YOU

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It teaches you how to think strategically about your business so you can better serve your clients

 

It brings you into the creative process, cultivating a deeper understanding of your brand and business

 

It gives you clarity and confidence about your business, making you a magnetic brand to the right people

rooting-for-you

I'm rooting for your business!

 
brand strategy design

Signature Strategy + Design

Timeline 8–10 weeks

The signature brand strategy is for those who are serious about building an everlasting brand and business. We’ll dive deep to clarify, define, and secure the foundation your business needs to flourish as a truly authentic brand.

 

We’ll tap into the emotional needs of your customers, finding that common ground that will forge a connection with them and make them feel good about investing in you. We’ll transform your productivity with a framework for messaging and marketing that will grab their attention and build brand awareness.

The strategy paves the way for your versatile brand identity, equipped with a comprehensive style guide to ensure you're delivering a positive brand experience in every way.

 

Ultimately, you will be well equipped to debut your brand and grow your business in a meaningful way.

I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.

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Jenny makes it look easy—she guides her client through a collaborative and inspiring approach to brand creation. But it is her unique, organized, and client-focused method that allows the process to flow so smoothly and the brand to be delivered so seamlessly. It takes a highly skilled designer, artist, and business expert to make the experience so smooth and simple for the client. Jenny is intuitive, friendly, organized, reliable, and highly-skilled at what she does. I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.

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Sheri Doyle, The River Pages

brand strategy bundles

TAILOR YOUR STRATEGY TO THE AREAS THAT NEED IT MOST

STRATEGY Bundles

For those looking for more understanding and nuance built into your brand, the studio's Strategy Bundles are for you.

 

Each of these bundles is designed to cater towards a specific area of brand development. Find one that resonates with you or allow me to tailor a bundle that has exactly what you need to achieve your goals.

Strategy Bundles can be paired with a brand identity package

BRAND essentials

Timeline 2 weeks

The Brand Essentials strategy is for those who need a foundation to anchor their brand and business. These elements will provide clarity, alignment, and support a consistent brand experience.

vision statement

golden circle

value proposition

mission statement

core values

brand voice

brand positioning

 

AUDIENCE essentials

Timeline 2 weeks

The Audience Essentials strategy is for those looking to bridge the gap between their business and their target audience. These elements shed light on the needs, characteristics, and behaviours of your audience to connect with them on an emotional level.

audience overview

audience persona

audience buzzwords

priorities

key benefits

problems+solutions

brand archetypes

emotional impact

DIFFERENTIATION

Timeline 2–3 weeks

The Differentiation strategy is for those struggling to recognize their own special sauce. A competitive analysis will reveal opportunities to stand out as we clarify and take ownership over your brand positioning and messaging.

golden circle

mission statement

value proposition

competitor analysis

brand positioning

emotional impact

problems+solutions

key benefits

messaging architecture

brand archetypes

BRAND story

Timeline 2–3 weeks

The Brand Story strategy is for those looking to refine and clarify the narrative surrounding their brand. We’ll uncover the emotional power of your brand as we craft the language and messaging that empowers you to show up confidently and authentically.

vision statement

golden circle

mission statement

value proposition

core values

emotional impact

audience overview

priorities

problems+solutions

brand voice

brand archetypes

MARKETING

Timeline 2–3 weeks

The Marketing strategy is for those looking to solidify their brand messaging and voice to strategically connect with their target audience. We’ll distill your messaging, delineate your customer journey, and shape your brand persona to resonate and align with the expectations of your future customers.

audience overview

audience persona

audience buzzwords

brand archetypes

brand voice

core values

value proposition

key benefits

problems+solutions

marketing funnel

customer journey

messaging architecture

content pillars

tagline development

 
 
 
 

It actually helped me to gain a greater understanding of my business

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I cannot say enough about my fantastic experience with Jenny Henderson studio. From the very beginning I felt that my thoughts and ideas were taken into consideration and the entire process was wonderfully collaborative. Jenny's designs and concepts were well thought out and incredibly detailed and really helped me to develop my brand beyond my expectations. Needless to say the entire process didn't just result in a fantastic brand style guide and logo but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!

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Farheen Ali, The Spring Moon

Brand Identity Design

Timeline 6–7 weeks

Give your business the brand identity it deserves. Whether bundled with a strategy or following an in-depth discovery phase, we'll work collaboratively to bring your brand to life. Your visual identity will be designed to act as a beacon for your ideal clients while feeling like an extension of you in the best ways.

 

Your comprehensive, but straightforward, style guide will cover guidelines for your logos, brand typography, and colour hierarchy. Your brand style guide will ensure you're delivering a strong, consistent brand experience that will lead to increased brand awareness.

brand strategy design

Your brand identity includes

choice of 2 concepts

primary logo

alternative logo

wordmark

brandmark

font suite

curated colour palette

brand style guide

1:1 social profiles x 2

2 rounds of revisions included

 

Here's what the branding journey looks like
...

Step One

DISCOVERY
PHASE

This is where we get to know your business. Like really know it. Inside your client portal, you’ll access and complete the discovery questionnaire which has been strategically designed to look at your business through a critical lens.

Step Two

STRATEGY CALL

We’ll arrange a time to chat through your answers and dig even deeper to uncover the gems hidden within your business. I’ll make sure I have everything I need to move into the strategy phase.

Step Three

STRATEGY
PHASE

I’ll get to work assembling the pieces of the puzzle. I’ll strategize your brand by clarifying and establishing a cohesive framework to support your business and package it into a custom brand strategy guide.

Step Four

DESIGN
PHASE

The creative direction we take for your brand identity will be meaningful and aligned because it emerges from all that we’ve revealed and refined during the strategy phase.

branding

The  Mentorship

Our relationship doesn’t end when you receive your brand deliverables.

 

While the branding journey aligns you within your new brand, I want you to feel absolutely confident using your new brand deliverables, AKA your new best friends. Mastering your deliverables will transform your productivity and lead to increased brand awareness.

 

That’s the goal of the mentorship.

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flourish business card design
branding

The  Launch Plan

During the mentorship period, we’ll determine the best launch plan for your brand. We’ll establish your immediate priorities and an actionable task list to keep the momentum going as you debut your new brand.

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Coaching   &   Communication

For the six weeks that follow, we’ll communicate in real time with ease over Voxer audio messaging. I’ll check in to keep you accountable and you can rely on me for feedback, advice, and general support to ensure you and your brand are stronger together!

coaching and brand mentorship

My Promise to You

When we work together I will:

coach you through any new language or processes so you feel confident and informed throughout the journey

 

carefully articulate the intentions behind my designs as they relate to your business

 

actively seek out your feedback and ideas to ensure we honour your vision

 

work to create a brand that adds value to your business

 

listen to your concerns and coach you on how to master your deliverables in real life

brand strategy guide for small business

Branding bridges the gap between your service and the very person it’s designed to benefit.
 
Are you ready to give your business the brand it deserves?