Don’t you wish you had a brand that worked for you?
My goal is to develop a brand that empowers your business.
Imagine...
Your brand awareness steadily increasing, leading to more inquiries
Clients praising your brand and telling you it’s what drew them to you in the first place
Being able to confidently raise your prices, leading to more growth in your business
Getting to work with better clients, those who respect you and trust your expertise
Having an intuitive brand system that’s meaningful because you helped build it
Having more free time to do what you do best
I like to think of the branding journey as a pseudo-therapy session for your business.
Why? Because when you approach your brand strategically, the process reveals opportunities for your business to flourish.
Why Have a Brand Strategy?
A brand built on strategy is a must-have in today’s marketplace. It focuses not just on where you are, but where you want to go as a business.
Your strategy is the plan that charts the course.
Your brand is the vehicle that takes you there.
A brand strategy marries every facet of your business—messaging, identity, positioning, and more—into a logical, intuitive framework for growth.
What Does Brand Strategy Achieve?
FOR YOUR BUSINESS
It forms the foundation for building a profitable business
It distinguishes your business from the competition
It protects you from unnecessary tactics and spending and grounds you in purposeful decision-making
It converts your ideal clients into loyal brand ambassadors
It informs the creative direction leading to a meaningful brand identity—one that will grow with your business
FOR YOU
It teaches you how to think strategically about your business so you can better serve your clients
It brings you into the creative process, cultivating a deeper understanding of your brand and business
It gives you clarity and confidence about your business, making you a magnetic brand to the right people
I'm rooting for your business!
Signature Strategy + Design
Timeline 8–10 weeks
The signature brand strategy is for those who are serious about building an everlasting brand and business. We’ll dive deep to clarify, define, and secure the foundation your business needs to flourish as a truly authentic brand.
We’ll tap into the emotional needs of your customers, finding that common ground that will forge a connection with them and make them feel good about investing in you. We’ll transform your productivity with a framework for messaging and marketing that will grab their attention and build brand awareness.
The strategy paves the way for your versatile brand identity, equipped with a comprehensive style guide to ensure you're delivering a positive brand experience in every way.
Ultimately, you will be well equipped to debut your brand and grow your business in a meaningful way.
I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.
Jenny makes it look easy—she guides her client through a collaborative and inspiring approach to brand creation. But it is her unique, organized, and client-focused method that allows the process to flow so smoothly and the brand to be delivered so seamlessly. It takes a highly skilled designer, artist, and business expert to make the experience so smooth and simple for the client. Jenny is intuitive, friendly, organized, reliable, and highly-skilled at what she does. I am absolutely thrilled with my beautiful new brand, which she seems to have pulled right out of my heart.
Sheri Doyle, The River Pages
TAILOR YOUR STRATEGY TO THE AREAS THAT NEED IT MOST
STRATEGY Bundles
For those looking for more understanding and nuance built into your brand, the studio's Strategy Bundles are for you.
Each of these bundles is designed to cater towards a specific area of brand development. Find one that resonates with you or allow me to tailor a bundle that has exactly what you need to achieve your goals.
Strategy Bundles can be paired with a brand identity package
BRAND essentials
Timeline 2 weeks
The Brand Essentials strategy is for those who need a foundation to anchor their brand and business. These elements will provide clarity, alignment, and support a consistent brand experience.
vision statement
golden circle
value proposition
mission statement
core values
brand voice
brand positioning
AUDIENCE essentials
Timeline 2 weeks
The Audience Essentials strategy is for those looking to bridge the gap between their business and their target audience. These elements shed light on the needs, characteristics, and behaviours of your audience to connect with them on an emotional level.
audience overview
audience persona
audience buzzwords
priorities
key benefits
problems+solutions
brand archetypes
emotional impact
DIFFERENTIATION
Timeline 2–3 weeks
The Differentiation strategy is for those struggling to recognize their own special sauce. A competitive analysis will reveal opportunities to stand out as we clarify and take ownership over your brand positioning and messaging.
golden circle
mission statement
value proposition
competitor analysis
brand positioning
emotional impact
problems+solutions
key benefits
messaging architecture
brand archetypes
BRAND story
Timeline 2–3 weeks
The Brand Story strategy is for those looking to refine and clarify the narrative surrounding their brand. We’ll uncover the emotional power of your brand as we craft the language and messaging that empowers you to show up confidently and authentically.
vision statement
golden circle
mission statement
value proposition
core values
emotional impact
audience overview
priorities
problems+solutions
brand voice
brand archetypes
MARKETING
Timeline 2–3 weeks
The Marketing strategy is for those looking to solidify their brand messaging and voice to strategically connect with their target audience. We’ll distill your messaging, delineate your customer journey, and shape your brand persona to resonate and align with the expectations of your future customers.
audience overview
audience persona
audience buzzwords
brand archetypes
brand voice
core values
value proposition
key benefits
problems+solutions
marketing funnel
customer journey
messaging architecture
content pillars
tagline development
It actually helped me to gain a greater understanding of my business
I cannot say enough about my fantastic experience with Jenny Henderson studio. From the very beginning I felt that my thoughts and ideas were taken into consideration and the entire process was wonderfully collaborative. Jenny's designs and concepts were well thought out and incredibly detailed and really helped me to develop my brand beyond my expectations. Needless to say the entire process didn't just result in a fantastic brand style guide and logo but it actually helped me to gain a greater understanding of my business. I couldn't have been happier!
Farheen Ali, The Spring Moon
Brand Identity Design
Timeline 6–7 weeks
Give your business the brand identity it deserves. Whether bundled with a strategy or following an in-depth discovery phase, we'll work collaboratively to bring your brand to life. Your visual identity will be designed to act as a beacon for your ideal clients while feeling like an extension of you in the best ways.
Your comprehensive, but straightforward, style guide will cover guidelines for your logos, brand typography, and colour hierarchy. Your brand style guide will ensure you're delivering a strong, consistent brand experience that will lead to increased brand awareness.
Your brand identity includes
choice of 2 concepts
primary logo
alternative logo
wordmark
brandmark
font suite
curated colour palette
brand style guide
1:1 social profiles x 2
2 rounds of revisions included
Here's what the branding journey looks like
...
Step One
DISCOVERY
PHASE
This is where we get to know your business. Like really know it. Inside your client portal, you’ll access and complete the discovery questionnaire which has been strategically designed to look at your business through a critical lens.
Step Two
STRATEGY CALL
We’ll arrange a time to chat through your answers and dig even deeper to uncover the gems hidden within your business. I’ll make sure I have everything I need to move into the strategy phase.
Step Three
STRATEGY
PHASE
I’ll get to work assembling the pieces of the puzzle. I’ll strategize your brand by clarifying and establishing a cohesive framework to support your business and package it into a custom brand strategy guide.
Step Four
DESIGN
PHASE
The creative direction we take for your brand identity will be meaningful and aligned because it emerges from all that we’ve revealed and refined during the strategy phase.
The Mentorship
Our relationship doesn’t end when you receive your brand deliverables.
While the branding journey aligns you within your new brand, I want you to feel absolutely confident using your new brand deliverables, AKA your new best friends. Mastering your deliverables will transform your productivity and lead to increased brand awareness.
That’s the goal of the mentorship.
The Launch Plan
During the mentorship period, we’ll determine the best launch plan for your brand. We’ll establish your immediate priorities and an actionable task list to keep the momentum going as you debut your new brand.
Coaching & Communication
For the six weeks that follow, we’ll communicate in real time with ease over Voxer audio messaging. I’ll check in to keep you accountable and you can rely on me for feedback, advice, and general support to ensure you and your brand are stronger together!
My Promise to You
When we work together I will:
coach you through any new language or processes so you feel confident and informed throughout the journey
carefully articulate the intentions behind my designs as they relate to your business
actively seek out your feedback and ideas to ensure we honour your vision
work to create a brand that adds value to your business
listen to your concerns and coach you on how to master your deliverables in real life
