Brand Identity Design for Party Planning Coach

BRAND IDENTITY DESIGN

CAREFREE CELEBRATION

youthful, joyful, uplifting

ABOUT CAREFREE CELEBRATION

Christy was a former event planner by trade and had gained a huge following on social media for her party planning tips that prioritized connection over perfection. She found so much joy teaching others how to plan parties without stress that she was eager to launch a series of courses that would do just that. But first, she needed a brand to package and sell her courses and her services. Together, we designed the brand identity for Carefree Celebration, a party coaching business that helps busy moms plan easy and affordable parties so they can stress less and make meaningful connections with their guests.

In designing the logo suite for Carefree Celebration, we didn't want to be cliché with the logo icon but we did want it to become a signature motif that would build instant recognition for the brand. This led me to the flamingo as the flagship icon for the brand. The flamingo is a lesser known but familiar symbol of celebrations with a fun personality. Simply put, the silhouette of the two flamingos is designed to communicate the relationships that inspire every celebration.

illustrative design stickers for party planner

For a party coach, it was important that the brand felt like a party feels. No two parties are alike and I wanted the brand experience to honour the creative versatility of party planning. To achieve this, I designed a large collection of illustrative graphics, decorative elements, and social media templates that would capture the fun, joyful feelings we associate with celebrations of all kinds. With so many creative brand assets, her brand would always feel fresh and fun but maintain a cohesiveness that her audience would appreciate.

In a world of Pinterest perfection, Carefree Celebration is all about prioritizing connection over perfection. This inspired the creative direction for the brand identity. The illustrative design style was hand-drawn which meant embracing the wobbly lines and imperfections. This approach was strategic to grant her target audience permission to unsubscribe to the pressures of perfection with regards to party planning. The heart of the brand was about joyful moments and so we wanted the brand identity to reflect that.