BRAND AND WEB DESIGN
SCIENCE OF READING IN PRACTICE
supportive, professional, friendly
ABOUT SCIENCE OF READING IN PRACTICE
The Science of Reading in Practice brand emerged from the Scholastic book series of the same name. Lead by two of the authors, the SOR in Practice brand is on a mission to transform literacy instruction by offering every educator the opportunity to deepen their understanding, refine their practice, and collaborate with a nationwide community of peers and experts. Together, we developed a brand identity that would instantly communicate the scientific research the brand is rooted in while resonating with the mature audience of educators, rather than their students.
So many of the literacy brands out there are designed to align with the youthful, elementary audience in mind. This was not the approach we wanted to take with the Science of Reading in Practice brand identity. Their target audience, teachers and education professionals, are already inundated with primary colours and playful fonts. We wanted this brand to be designed for them. This was achieved through design choices like a soft, serif typeface to capture a personality that is both professional and friendly; a brand colour palette comprised of deep hues as well as earthy and subdued pops of colour. The colours of the brand still needed to complement the book series' cover designs which still favoured more elementary colours.
In addition to the brand's standard logo suite, we created a series of logo designs for their brand extension events that would play a key role in the business operations. Establishing these logo designs in the beginning ensured brand consistency across every branch of the business, enhancing their trust and credibility.
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