So, you’re in the process of rebranding your business and are both excited and overwhelmed. While the process of refreshing your brand may be wrapping up, you know receiving your new brand assets is only the beginning.
You want to make sure the new brand you worked so hard to develop will achieve what it was designed to do. But navigating the rebrand launch is just as important.
To offer you some relief and clarity for how to make this transition as smooth as butter, I’ve put together a rebrand checklist of sorts, focused on the top eight things you should prioritize after rebranding your business.
CONTENTS
1. CHANGEOVER YOUR BRAND STYLES
The obvious thing to do after rebranding your business is to changeover all of your brand styles. Read item number two as you changeover your brand styles. I’d prioritize your website first and update the styles:
brand colour palette theme
typography headings
button fonts and colour
logo designs
brand patterns
If you have third-party programs linked to your website—for example, my forms are all created through Flodesk—you’ll want to update your branding there as well for a cohesive brand experience.
Other brand touch points you’ll want to update the logos, colours, and fonts for include:
social media profiles
email signature
email marketing
freebies and lead magnets
Canva templates
e-commerce checkouts
2. GET FAMILIAR WITH YOUR BRAND GUIDELINES
If you really want to make your rebrand count, it’s important to honour the brand guidelines your designer created for your new brand identity. These are the rules for your brand identity that make your life easier and, when followed, will boost brand awareness and brand equity.
3. REVISIT YOUR BRAND MESSAGING
Rebranding your visuals is only going to help with improve first impressions, but repositioning and strengthening your brand messaging will improve conversions.
With your brand strategy guide in hand, audit your website copy and overall content strategy to aim for a cohesive story arc.
From that first line of text on your homepage to your social media bios and every bit of copy in between, your brand messaging should all be pointing towards the same thing.
Remember, repetition is recognition. The more consistent and cohesive your messaging, the easier it is for your target audience to remember your brand promise.
4. UPLOAD YOUR BRAND ASSETS TO CANVA
Whether you have a graphic designer on hand or not, chances are you use Canva for a few things in your business. Here’s what I suggest tackling after rebranding your business:
Update your Brand Kit with your new brand colour palette and font styles
Upload your new logo files (transparent PNGs are best)
Upload brand patterns and/or graphics
Upload any brand imagery for ease of access
5. CREATE A CONSISTENCY PLAN
The hardest part for most small business owners after rebranding is sticking to the new brand. For your brand to help grow your business and attract those dreamy clients, you need to be consistent with how you embody your brand.
Consistency is the name of the game. I even have a freebie that shows you how to use brand consistency to increase conversions.
The goal is to make things easy for yourself while also being intentional.
create templates
honour your content pillars
have your brand colour codes easily accessible
follow your brand guidelines
6. KEEP YOUR BRAND STYLE GUIDE ON HAND
Nope, this isn’t a duplicate of point number two. To truly make the biggest impact for this next chapter of your brand and business, keep your brand style guide on hand until all of the brand styles become second nature to you.
I can’t stress this enough.
By trying to wing it, you’ll do far more harm than good when it comes to building brand recognition and trust.
7. FILTER ALL DECISIONS THROUGH YOUR BRAND STRATEGY
Along with your brand style guide, your brand strategy guide is the holy bible of your business. For every decision you make in your business, filter it through your brand strategy.
From content marketing and new offer development to brand collaborations and promotions, it all benefits from being cross checked by the strategy to ensure it is aligned to your mission, your audience, and your long-term goals.
It takes practice, but it is soo worth it.
8. COMMIT TO YOUR NEW BRAND
If you’ve rebranded your business a professional brand designer and strategist, this part should be easy. Because you’ll be IN LOVE with your new brand identity and fully trust and believe in the messaging that is shaping your marketing from here on out.
Remember, sales and marketing is a long-game. Your future clients need time to grow familiar, comfortable, and build trust in your ability to help them. When you commit to your brand, you expedite that conversion process.
This, too, takes practice. But with a bit of patience you’ll be rewarded for your commitment.
Brands aren’t built overnight. It takes embodiment, commitment and regular self-auditing. Managing a brand is an everyday practice as a business owner. So make the time you’ve dedicated to rebranding your business count.
Want to learn more about rebranding your business? I've got the full scoop on rebranding services, including before and after rebrands right here.
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Jenny Henderson Studio develops memorable brand experiences and strategic brand foundations to improve recognition and revenue for service-based small businesses.