ANNEX BREW CO.
The Annex Brew Co. is a beverage company startup based in Toronto. The Annex neighbourhood is known for its beautiful old homes and friendly atmosphere. With this in mind, a house seemed to be the perfect icon for this neighbourhood beverage company, represented in 4 parts that signify the company's 4 core values.
Designing the Annex Brew Co logo had several iterations before landing on this more simplified design. Even though the logo design appears fundamentally simple, it involves much thought to its proportions to make it successful.
You may not understand how it is successful just by looking at it, but this is where the skills of proper proportion are implemented to achieve a visually appealing design.