THE PSYCHOLOGY BEHIND BRAND MEMORABILITY
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Brand Building Blog
Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

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If you’re struggling to increase memorability around your brand and business, you need to learn to simplify.


- Jan 26
- 7 min
HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS
To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.
44


- Dec 29, 2022
- 7 min
HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR
Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.
54


- Jun 21, 2022
- 6 min
A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY
Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.
80


- Mar 29, 2022
- 5 min
HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
81


- Jan 19, 2022
- 5 min
NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
735


- Jan 6, 2022
- 5 min
THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
232


- May 28, 2021
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
233


- Apr 14, 2021
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
121


- Dec 8, 2020
- 5 min
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
565


- Jul 20, 2020
- 4 min
NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM
Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.
373


- Apr 8, 2020
- 4 min
YOUR GUIDE TO THE 7 TYPES OF LOGOS
Among the many different types of logos out there, how do you know which is best suited for your company?
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