THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
BRAND BUILDING BLOG
Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!
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- Jun 21
- 6 min
A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY
Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.
41 views
- May 30
- 5 min
SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
19 views
- May 23
- 5 min
THE BEGINNER'S GUIDE TO STARTING A BUSINESS FROM HOME
Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.
16 views
- Apr 18
- 6 min
50+ PIECES OF ADVICE FOR NEW BUSINESS OWNERS
I asked fellow small business owners what their golden nugget of advice is for someone just starting their business. Here's what we accrued.
41 views
- Mar 29
- 5 min
HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
59 views
- Jan 21
- 5 min
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
164 views
- Jan 19
- 5 min
NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
269 views
- Jan 13
- 5 min
WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS IN 2022
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding in 2022, read this!
103 views
- Jan 6
- 5 min
THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
93 views
- Oct 27, 2021
- 5 min
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
76 views
- Sep 1, 2021
- 6 min
WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content
Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.
33 views
- Jul 17, 2021
- 6 min
IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
110 views
- Apr 14, 2021
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
99 views
- Mar 2, 2021
- 6 min
LESSONS FROM MY FIRST YEAR IN BUSINESS - Advice for running an online business
There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.
72 views
- Feb 3, 2021
- 4 min
WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE
Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.
68 views
- Dec 11, 2020
- 1 min
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
35 views
- Sep 14, 2020
- 3 min
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.
191 views
- Aug 31, 2020
- 6 min
THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS
As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!
133 views
- Jul 23, 2020
- 4 min
THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS
Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.
282 views