Brand Building Blog

Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

Oct 6
3 min

BRAND STRATEGY 101: 30 BUSINESS QUESTIONS YOU NEED CLARITY ON

The annual brand clarity audit your business needs. This is brand strategy 101. Find out how aligned you are as a brand.

Sep 15
6 min

10 WAYS YOUR BRAND STRATEGY WILL LAND YOU MORE CLIENTS

Struggling to land clients with ease? Allow me to show you 10 ways your brand strategy will help you land more clients with ease.

Aug 29
6 min

THE MARKETING MESSAGING FRAMEWORK FOR MEMORABLE BRAND MESSAGING

Improve your brand messaging with this infomercial-inspired Marketing Messaging Framework (includes free Notion template)

Aug 22
4 min

THE SIMPLE DIGITAL MARKETING STRATEGY TO INCREASE CONVERSIONS

If you're struggling to increase conversions as a service provider, you need to adopt this super simple digital marketing strategy.

Jun 29
9 min

HOW TO LAUNCH A REBRAND THE EASY WAY

A simple, step-by-step guide for how to launch a rebrand professionally and efficiently.

Apr 18
7 min

PERSONAL BRANDING TIPS FOR INTROVERTS ON SOCIAL MEDIA

You can't hide behind your brand, especially on social media. To grow your personal brand on social media, here are my tips for introverts.

Mar 3
3 min

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.

Mar 2
6 min

HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES

Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.

Feb 21
4 min

WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY

If you want to increase conversions, your brand development journey needs to mirror the customer's journey.

Jan 26
7 min

HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS

To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.

Jan 6
6 min

THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT

Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.

Jan 4
10 min

HOW TO ACE YOUR BUSINESS’ SOCIAL MEDIA CONTENT CREATION in 2023

How to successfully strategize your social media content creation, from plan to post!

Dec 29, 2022
7 min

HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR

Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.

Dec 16, 2022
3 min

THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

Sep 6, 2022
5 min

THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP

The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.

Jun 21, 2022
6 min

A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY

Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.

May 30, 2022
5 min

SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.

May 23, 2022
5 min

THE BEGINNER'S GUIDE TO STARTING A BUSINESS FROM HOME

Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.

Apr 18, 2022
6 min

50+ PIECES OF ADVICE FOR NEW BUSINESS OWNERS

I asked fellow small business owners what their golden nugget of advice is for someone just starting their business. Here's what we accrued.

Mar 29, 2022
5 min

HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY

By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.