Brand Building Blog

Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

Apr 18
7 min

PERSONAL BRANDING TIPS FOR INTROVERTS ON SOCIAL MEDIA

You can't hide behind your brand, especially on social media. To grow your personal brand on social media, here are my tips for introverts.

Apr 3
7 min

EMBRACING YOUR PERSONAL BRAND IN THE AGE OF AI

The demand for personal brands is on the rise in the age of AI. Focus on your personal brand action plan to make the most of this era.

Mar 17
8 min

A STRATEGISTS CONTENT MARKETING GUIDE FOR REPURPOSING CONTENT

Learn how to optimize your content strategy by repurposing content effortlessly to grow your business.

Mar 3
3 min

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand and business, you need to learn to simplify.

Mar 2
6 min

HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES

Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.

Feb 21
4 min

WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY

If you want to increase conversions, your brand development journey needs to mirror the customer's journey.

Jan 17
5 min

DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES

Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.

Jan 4
10 min

HOW TO ACE YOUR BUSINESS’ SOCIAL MEDIA CONTENT CREATION in 2023

How to successfully strategize your social media content creation, from plan to post!

Dec 16, 2022
3 min

THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

May 30, 2022
5 min

SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.

Jan 21, 2022
5 min

WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

Oct 27, 2021
5 min

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Sep 1, 2021
6 min

WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content

Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.

Jul 17, 2021
6 min

IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS

Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.

May 28, 2021
5 min

WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE

Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.

Apr 14, 2021
5 min

HOW TO BUILD A BRAND THAT FOSTERS CONNECTION

With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?

Mar 12, 2021
3 min

4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED

Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!

Mar 2, 2021
6 min

LESSONS FROM MY FIRST YEAR IN BUSINESS - Advice for running an online business

There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.

Feb 21, 2021
6 min

BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS

In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.

Feb 16, 2021
6 min

BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE

You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.