DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES
Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.
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BRAND BUILDING BLOG
Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!
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- Jan 4
- 10 min
HOW TO ACE YOUR BUSINESS’ SOCIAL MEDIA CONTENT CREATION in 2023
How to successfully strategize your social media content creation, from plan to post!
192 views
- Dec 16, 2022
- 3 min
THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
10 views
- May 30, 2022
- 5 min
SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
41 views
- Jan 21, 2022
- 5 min
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
205 views
- Oct 27, 2021
- 5 min
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
82 views
- Sep 1, 2021
- 6 min
WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content
Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.
44 views
- Jul 17, 2021
- 6 min
IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
129 views
- May 28, 2021
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
211 views
- Apr 14, 2021
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
108 views
- Mar 12, 2021
- 3 min
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
107 views
- Mar 2, 2021
- 6 min
LESSONS FROM MY FIRST YEAR IN BUSINESS - Advice for running an online business
There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.
75 views
- Feb 21, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
214 views
- Feb 16, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.
306 views
- Dec 11, 2020
- 1 min
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
38 views
- Dec 8, 2020
- 5 min
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
505 views
- Dec 2, 2020
- 4 min
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Learn how to stand out in your industry by surveying your competitive landscape.
90 views
- Nov 11, 2020
- 5 min
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
144 views
- Sep 14, 2020
- 3 min
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.
256 views
- Aug 31, 2020
- 6 min
THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS
As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!
137 views
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