SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
BRAND BUILDING BLOG
Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!
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- Jan 21
- 5 min
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
164 views
- Oct 27, 2021
- 5 min
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
76 views
- Sep 1, 2021
- 6 min
WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content
Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.
33 views
- Jul 17, 2021
- 6 min
IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
110 views
- May 28, 2021
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
169 views
- Apr 14, 2021
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
99 views
- Mar 12, 2021
- 3 min
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
90 views
- Mar 2, 2021
- 6 min
LESSONS FROM MY FIRST YEAR IN BUSINESS - Advice for running an online business
There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.
72 views
- Feb 21, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
185 views
- Feb 16, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.
254 views
- Dec 11, 2020
- 1 min
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
35 views
- Dec 8, 2020
- 5 min
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
398 views
- Dec 2, 2020
- 4 min
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Learn how to stand out in your industry by surveying your competitive landscape.
69 views
- Nov 11, 2020
- 5 min
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
122 views
- Sep 14, 2020
- 3 min
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.
191 views
- Aug 31, 2020
- 6 min
THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS
As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!
133 views
- Aug 25, 2020
- 6 min
HOW TO INCREASE YOUR PERCEIVED VALUE WITH BRAND MOCKUPS
Learn everything you need to know about using brand mockups and how they can help your business increase its perceived value.
97 views
- Aug 12, 2020
- 5 min
5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH
Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!
151 views
- Aug 5, 2020
- 4 min
CREATIVE RESOURCES TO ELEVATE YOUR BRAND ONLINE
You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!
143 views