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BRAND BUILDING BLOG
Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!
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- May 28
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
30 views
- Apr 14
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
54 views
- Mar 12
- 3 min
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
35 views
- Feb 21
- 6 min
BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
37 views
- Feb 16
- 6 min
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.
49 views
- Feb 3
- 4 min
WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE
Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.
40 views
- Dec 11, 2020
- 1 min
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
23 views
- Dec 8, 2020
- 4 min
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
108 views
- Dec 2, 2020
- 4 min
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Learn how to stand out in your industry by surveying your competitive landscape.
34 views
- Nov 11, 2020
- 5 min
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
53 views
- Sep 15, 2020
- 3 min
HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE
Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.
66 views
- Aug 31, 2020
- 6 min
THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS
As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!
114 views
- Aug 25, 2020
- 5 min
HOW TO INCREASE YOUR PERCEIVED VALUE WITH BRAND MOCKUPS
Learn everything you need to know about using brand mockups and how they can help your business increase its perceived value.
54 views
- Aug 12, 2020
- 5 min
5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH
Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!
49 views
- Aug 5, 2020
- 4 min
CREATIVE RESOURCES TO ELEVATE YOUR BRAND ONLINE
You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!
83 views
- Jul 27, 2020
- 4 min
HOW I’M SUPPORTING THE REDEMPTION PAWS CAUSE
I'm donating 15% of my booked earnings to Redemption Paws. Learn how you can support this amazing charity.
23 views
- Jul 23, 2020
- 3 min
THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS
Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.
175 views
- Jul 20, 2020
- 4 min
NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM
Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.
75 views
- Jul 6, 2020
- 4 min
HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS
Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.
43 views