THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
BRAND BUILDING BLOG
Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!
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- Jun 21
- 6 min
A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY
Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.
41 views
- May 30
- 5 min
SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
19 views
- Mar 29
- 5 min
HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
59 views
- Jan 21
- 5 min
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
164 views
- Jan 19
- 5 min
NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
271 views
- Jan 13
- 5 min
WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS IN 2022
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding in 2022, read this!
103 views
- Jan 6
- 5 min
THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
93 views
- Oct 27, 2021
- 5 min
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
76 views
- Jul 17, 2021
- 6 min
IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
110 views
- May 28, 2021
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
169 views
- Apr 14, 2021
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
99 views
- Mar 12, 2021
- 3 min
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
90 views
- Feb 21, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
185 views
- Feb 16, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.
254 views
- Feb 3, 2021
- 4 min
WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE
Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.
68 views
- Dec 11, 2020
- 1 min
THE INESCAPABLE TRUTH OF BUSINESS AND BRAND
When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.
35 views
- Dec 8, 2020
- 5 min
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
398 views
- Dec 2, 2020
- 4 min
HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT
Learn how to stand out in your industry by surveying your competitive landscape.
69 views
- Nov 11, 2020
- 5 min
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
122 views