BRAND BUILDING BLOG

Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!

All Posts
Logo Design
Graphic Design
Branding
Web Design
Marketing
Content Creation

Sep 15
3 min

HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE

Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.

13 views

Aug 31
6 min

THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS

As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!

44 views

Aug 25
5 min

HOW TO INCREASE YOUR PERCEIVED VALUE WITH BRAND MOCKUPS

Learn everything you need to know about using brand mockups and how they can help your business increase its perceived value.

28 views

Aug 12
5 min

5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH

Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!

20 views

Aug 5
4 min

CREATIVE RESOURCES TO ELEVATE YOUR BRAND ONLINE

You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!

32 views

Jul 27
4 min

HOW I’M SUPPORTING THE REDEMPTION PAWS CAUSE

I'm donating 15% of my booked earnings to Redemption Paws. Learn how you can support this amazing charity.

21 views

Jul 23
3 min

THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

22 views

Jul 20
4 min

NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM

Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.

20 views

Jul 6
4 min

HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS

Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.

20 views

Jun 29
4 min

5 SIMPLE WAYS TO ELEVATE YOUR BRAND ON SOCIAL MEDIA

Grow your audience by implementing these 5 strategies to elevate your brand on social media!

87 views

Jun 19
4 min

HIRING A LOGO DESIGNER VS A BRAND DESIGNER: A CASE STUDY

This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.

34 views

Jun 10
5 min

DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS

Ever wonder how designers develop a brand identity that aligns for your business? Read this!

43 views

Jun 2
4 min

INVESTING IN YOUR BRAND: 7 RULES FOR LONG-TERM SUCCESS

Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.

23 views

May 22
5 min

5 THINGS TO KNOW ABOUT BRANDING AND COLOURS

Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.

57 views

May 14
5 min

7 THINGS YOUR STARTUP BUSINESS NEEDS

How many of these seven business essentials has your startup overlooked?

22 views

May 11
4 min

WHAT TARGET AUDIENCE IS YOUR BRAND DESIGNED FOR?

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

38 views

Apr 27
8 min

HOW TO ACE YOUR BUSINESS’ SOCIAL MEDIA CONTENT CREATION

How to successfully strategize your social media content creation, from plan to post!

93 views

Apr 13
5 min

WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS

Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this first!

40 views

Apr 8
4 min

YOUR GUIDE TO THE 7 TYPES OF LOGOS

Among the many different types of logos out there, how do you know which is best suited for your company?

48 views

Apr 5
4 min

THE BRAND BEHIND THE BRAND DESIGNER

Every brand has a story. Here are some lessons I've learned in building my own brand.

30 views

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