THE PSYCHOLOGY BEHIND BRAND MEMORABILITY
If you’re struggling to increase memorability around your brand and business, you need to learn to simplify.
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Brand Building Blog
Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!
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- Mar 2
- 6 min
HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES
Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.
39
- Feb 21
- 4 min
WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY
If you want to increase conversions, your brand development journey needs to mirror the customer's journey.
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- Jan 26
- 7 min
HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS
To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.
44
- Jan 17
- 5 min
DEVELOPING YOUR BRAND AND CONTENT MARKETING STRATEGIES
Maximize your time while increasing memorability around your business by developing your brand and content marketing strategies together.
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- Jan 6
- 5 min
THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT
Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.
27
- Jan 4
- 10 min
HOW TO ACE YOUR BUSINESS’ SOCIAL MEDIA CONTENT CREATION in 2023
How to successfully strategize your social media content creation, from plan to post!
208
- Dec 29, 2022
- 7 min
HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR
Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.
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- Dec 16, 2022
- 3 min
THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
63
- Sep 6, 2022
- 5 min
THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
33
- May 30, 2022
- 5 min
SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
72
- Mar 29, 2022
- 5 min
HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
81
- Jan 21, 2022
- 5 min
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
229
- Jan 19, 2022
- 5 min
NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
735
- Jan 13, 2022
- 5 min
WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!
126
- Oct 27, 2021
- 5 min
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
92
- May 28, 2021
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
233
- Apr 14, 2021
- 5 min
HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
121
- Feb 21, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS
In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.
226
- Feb 16, 2021
- 6 min
BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE
You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.
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