BRAND BUILDING BLOG

Welcome to the Brand Building Blog, a carefully curated collection of articles that will help you build a successful business and brand. From branding and marketing to creating websites that convert, there's lots to learn, so dive right in!

May 30
5 min

SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.

8 views

Mar 29
5 min

HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY

By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.

46 views

Jan 21
5 min

WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

136 views

Jan 19
5 min

NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

60 views

Jan 13
5 min

WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS IN 2022

Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding in 2022, read this!

86 views

Oct 27, 2021
5 min

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

62 views

May 28, 2021
5 min

WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE

Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.

139 views

Apr 14, 2021
5 min

HOW TO BUILD A BRAND THAT FOSTERS CONNECTION

With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?

95 views

Feb 21, 2021
6 min

BRAND MESSAGING FRAMEWORK PART 2: WRITING COPY THAT CONVERTS

In part two of our series we further distill your brand message to convert on your website, in your content creation and content marketing.

139 views

Feb 16, 2021
6 min

BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE

You cannot rely solely on your visual presence to grow your business. Learn how to clarify your brand messaging in this 2 part series.

177 views

Dec 11, 2020
1 min

THE INESCAPABLE TRUTH OF BUSINESS AND BRAND

When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.

35 views

Dec 2, 2020
4 min

HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT

Learn how to stand out in your industry by surveying your competitive landscape.

64 views

Nov 11, 2020
5 min

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

99 views

Sep 15, 2020
3 min

HOW BRAND CONSISTENCY IMPACTS YOUR BOTTOM LINE

Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.

162 views

Aug 12, 2020
5 min

5 TIPS FOR A SUCCESSFUL PRODUCT LAUNCH

Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!

98 views

Jul 23, 2020
3 min

THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

277 views

Jul 20, 2020
4 min

NO MORE BORING BRANDS – WHY YOU NEED A VERSATILE BRAND SYSTEM

Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.

244 views

Jul 6, 2020
4 min

HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS

Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.

48 views

Jun 29, 2020
4 min

5 SIMPLE WAYS TO ELEVATE YOUR BRAND ON SOCIAL MEDIA

Grow your audience by implementing these 5 strategies to elevate your brand on social media!

161 views

Jun 19, 2020
4 min

HIRING A LOGO DESIGNER VS A BRAND DESIGNER: A CASE STUDY

This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.

49 views