Updated: Aug 23, 2021
Welcome them or not, Instagram reels are here to stay. If you’re anything like me, I was super resistant to get on board when they arrived on the scene. Hello fellow introverts! 👋
But as I learned how valuable they can be for my small business—not to mention Instagram’s new push for video content—it only made sense to give it a go. And to be honest, the more I do them, the easier they get.
As with anything, there’s a learning curve and I want to help YOU get ahead of the curve by dishing out what I’ve learned so far creating reels.
THE BENEFITS OF USING INSTAGRAM REELS
The number one benefit to using Instagram reels is your reach. I’ve had a few reels that receive over 1,000 views in a matter of minutes. It’s truly wild! You can very quickly grow your following and increase the number of eyes that are seeing your content and your brand messaging. They’re also evergreen, which means they keep getting views, whereas your regular posts have a limited push and only to your followers and respective hashtags.
Keeping Up with Trends
In the world of branding, trendy isn’t better. But in the world of social media, trending is best.
It took no time for Instagram reels to grow in popularity and with Instagram’s recent news about prioritizing reels and other video-based content, if you want to stay relevant, sometimes you have to play by their rules. I’ve personally noticed a drop in image-post engagement but have seen a huge growth in reel engagement over the last month or two. So the proof is certainly in the pudding.
Humanizing your Brand
From a consumer standpoint, I love seeing the faces behind brands via reels. Consider this an opportunity to introduce yourself to your followers and let them get to know you. This expedites your know, like, and trust factor.
5 TIPS FOR CREATING INSTAGRAM REELS THAT FLOURISH
There’s no telling which reels will get thousands of views and which will only get a couple hundred views. Here are the things you can do to help boost your reel views:
1. Use trending audio
You’ll notice many reels using the same songs. Believe it or not, the algorithm will prioritize trending audio tracks. So make sure you save those and see how you may be able to adopt them for your own audience!
2. Hook them in 3 seconds
Our attention spans are not as quick as our scrolling fingers. Engaging actions and even your choice of words can help keep their interest.
Pro-tip: say you/your twice in the first few seconds and people will stick around. An example I used was “4 Reasons YOU need a lead magnet for YOUR business”.
3. Avoid watermarks
If there’s a Tik Tok logo on your reel, Instagram won’t like that and you may struggle to get the same vast reach.
4. Quality Video
Make sure you film in good lighting and have a good composition or backdrop. It’s the small details that will help your reels get more views. It’s worth buying a phone holder or ring light. I bought this phone holder from Shein and it was super inexpensive and has made recording reels much easier.
5. Movement & Transitions
There are all sorts of ways to engage your audience. Using transitions like changing outfits, making things appear or disappear, or even good ol’ dancing is what people respond to. Don’t be afraid to make it fun. It may take some time to get comfortable with it, but the more you do it the easier it becomes.
HOW TO KNOW WHAT TO POST ON INSTAGRAM REELS
The best place to get content ideas is to start watching reels. This allows you to get a feel for what other people are doing and what audio tracks you can use for your own Instagram reels.
The number one goal in creating your Instagram reel content strategy is to think about what YOUR audience will find valuable. Look at what other accounts are doing with different audio tracks and consider how you might be able to put your own unique spin on it.
Try your best to maintain your focus on content that your audience will value or relate to. I’m a big proponent for insightful captions. To ensure your value is being received, put a call to action on your reel.
My go to CTA’s are adding “Read the Caption” at the end of a reel or if you create one with lots of text like this one, tell them to screenshot it! That tells them there’s great value coming up.
MY FAVOURITE ACCOUNTS TO FOLLOW FOR INSPO
Three accounts I follow that help me improve my reel game are:
@pinksparrowsocial - she did 30 reels in 30 days and grew her following by 30K! She offers incredible value by showing you quick Instagram reel tutorials and is a great resource for trending audio and ideas.
@thisisvirginiakerr - aside from being truly hilarious, she is your go-to gal for video strategy. She offers great (and fun) tips to make sure your video game is strong!
@jasminestar – the queen of social! She is a great one to look to for Instagram reel ideas and inspo. She also has a lot of great tips, tricks, and trending audio!
HOW TO FIND AND SAVE INSTAGRAM REEL AUDIO
To save audio tracks from other reels to use for yourself, simply click on the scrolling audio track at the bottom of a reel you like. Cl