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THE PSYCHOLOGY BEHIND BRAND MEMORABILITY
If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.
Mar 3, 20233 min read


HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES
Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.
Mar 2, 20236 min read


WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY
If you want to increase conversions, your brand development journey needs to mirror the customer's journey.
Feb 21, 20234 min read


HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS
To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.
Jan 26, 20238 min read


THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT
Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.
Jan 6, 20236 min read


THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
Dec 16, 20223 min read


THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
Sep 6, 20224 min read


A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY
Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.
Jun 21, 20226 min read


SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
May 30, 20226 min read


THE BEGINNER'S GUIDE TO STARTING A BUSINESS FROM HOME
Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.
May 23, 20225 min read


50+ PIECES OF ADVICE FOR NEW BUSINESS OWNERS
I asked fellow small business owners what their golden nugget of advice is for someone just starting their business. Here's what we accrued.
Apr 18, 20226 min read


HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
Mar 29, 20225 min read


WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
Jan 21, 20225 min read


NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
Jan 19, 20226 min read


WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!
Jan 13, 20225 min read


THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
Jan 6, 20226 min read


5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
Oct 27, 20215 min read


WHY YOUR SMALL BUSINESS NEEDS A BLOG – How to Increase Traffic and Repurpose your Content
Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.
Sep 1, 20216 min read


IT'S TIME TO EMBRACE INSTAGRAM REELS IN YOUR BUSINESS
Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.
Jul 17, 20216 min read


HOW TO BUILD A BRAND THAT FOSTERS CONNECTION
With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?
Apr 14, 20215 min read
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