Brand Building Blog

Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.

If you want to increase conversions, your brand development journey needs to mirror the customer's journey.

To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.

Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.

Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.

Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.

I asked fellow small business owners what their golden nugget of advice is for someone just starting their business. Here's what we accrued.

By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!

How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.

Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.

With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?

There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.