Brand Building Blog

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!

How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Ever wonder why your business needs a blog? Learn how blogging can increase web traffic and allow you to repurpose your content.

Instagram Reels are here to stay. Learn tips, inspiration, and best practices for your content strategy.

With so many new businesses competing for our attention, how do you build a brand that connects with its audience and gets them excited?

There's a learning curve to running an online business. Here are a handful of lessons from my first year in business to help you in yours.

Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.

When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.

Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.

As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.

Ever wonder how designers develop a brand identity that aligns for your business? Read this!

Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.

How many of these seven business essentials has your startup overlooked?

A beautifully designed lead magnet could be the missing piece to your growing business.

Investing in a brand strategy paves the way for long-term success. So what is a brand strategy and why is it so important for your business?