google-site-verification: googleafb0e2d4513d051f.html
top of page
  • Writer's pictureJenny Henderson


Updated: Mar 14

You’ve got the branding, the website, all of your preferred social media accounts set up, but you can’t seem to get any new business. One of the easiest ways to grow your audience and attract new customers is by offering a free resource, aka a lead magnet. In this two part series, we’ll discuss lead magnet ideas followed by a step-by-step guide to create a lead magnet for your business.



A beautifully designed lead magnet could be the missing piece to your growing business. Lead magnets can range from informative how-to guides, branded checklists, webinars or even exclusive access to content or video series. Offering these free opt-ins can be the best way to generate leads and grow your mailing list.

The goal is to understand what your audience would find valuable, so much so that they are willing to offer up their email address for it. What a successful lead magnet campaign can do is build your email list so that you are able to connect with them through future email marketing campaigns or newsletters.


Deciding what type of lead magnet design is best for your unique business is about understanding your customer. You’ll also want to see what your competitors are doing — not so that you can copy them but so that you can improve upon their lead magnet examples.

Here are some common lead magnet ideas to refer to for inspiration:

E-book Lead Magnet Ideas

  • Repurpose a blog post as a guide

  • Top # Things You Need to Know About [your industry/niche]

  • Step-by-Step Guide to [your industry]

  • Cheat Sheets

  • Workbooks

  • # Life Hacks / Business Hacks

Lead Magnets for Real Estate

  • First-Time Buyer Guide

  • Seller Guide

  • Neighbourhood Guides

  • # Costly Mistakes Home Sellers Make

Lead Magnets for Coaches

  • Goal-setting Challenge

  • Client Case Study

  • Checklists & Workbooks

  • Journal Prompts

  • Webinar addressing ideal client's problem

Lead Magnets for Creatives

  • Instagram post template package

  • Pinterest templates

  • Lead magnet template design

  • Notion templates

Lead Magnet Ideas for Yoga Instructors

  • 10 Easy Yoga Poses for Beginners E-Book

  • Access to a 7-day Yoga Class Video Portal

  • 5 Post-Yoga Smoothie Recipes to Boost Your Mood


  1. Does your business have brand guidelines? Whether you’re DIYing your lead magnet or hiring a designer, having a brand style guide to reference will ensure that those who opt-in have a positive brand experience.

  2. Consider the type of lead magnet you’re creating. For e-books and checklists, are leads likely to print the file or use it digitally? Knowing how they’ll use it will influence your design and formatting approach.

  3. For e-books, see where you can add hyperlinks to your website that suits the content, increasing traffic back to your website. At the very least, hyperlink your logo.

  4. Make sure your call to action (CTA) hook is captivating. We’ll talk more about CTA hooks and the lead magnet funnel in part two of this series.

Ultimately, when it comes to creating a lead magnet, make sure the content is valuable for your audience. Try to make it original and take your time with the content. Think outside the box and see what you can come up with. In part two of the Lead Generation Series, I’ll walk you through the step-by-step guide on how to create a lead magnet for your business.

lead magnet template

Pin This

lead magnet ideas email list


bottom of page