Brand Building Blog

May 165 min

THE 3 WAYS YOUR BRAND IDENTITY HELPS GROW YOUR SMALL BUSINESS

Learn the 3 significant roles your brand identity plays as a business tool that will strategically grow your small business.

Dec 29, 20228 min

HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR

Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.

Sep 6, 20224 min

THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP

The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.

May 23, 20225 min

THE BEGINNER'S GUIDE TO STARTING A BUSINESS FROM HOME

Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.

Feb 16, 20216 min

BRAND MESSAGING FRAMEWORK PART 1: CLARIFYING YOUR MESSAGE

This brand messaging framework will strengthen your marketing and increase conversions. Includes 4 writing challenges.

Feb 3, 20214 min

WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE

Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.

Dec 2, 20204 min

HOW TO ANALYZE YOUR COMPETITIVE LANDSCAPE TO STAND OUT

Learn how to stand out in your industry by surveying your competitive landscape.

Jul 23, 20204 min

THE IMPACT OF BRAND DISCOVERY QUESTIONS FOR YOUR BUSINESS

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

Jun 10, 20205 min

DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS

Ever wonder how designers develop a brand identity that aligns for your business? Read this!