Brand Building Blog

Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

Mar 3
3 min

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand and business, you need to learn to simplify.

Feb 21
4 min

WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY

If you want to increase conversions, your brand development journey needs to mirror the customer's journey.

Nov 17, 2022
5 min

6 NEED-TO-HAVE LOGO DESIGNS FOR YOUR BUSINESS

Need to design a logo? Learn the six logo designs your brand needs to be memorable and adaptable.

Jun 21, 2022
6 min

A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY

Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.

Jan 19, 2022
5 min

NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Jan 6, 2022
5 min

THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE

How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!

Oct 27, 2021
5 min

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Dec 8, 2020
5 min

CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS

Use these tips to curate a brand image library for your business, without spending a dollar.

Jun 10, 2020
5 min

DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS

Ever wonder how designers develop a brand identity that aligns for your business? Read this!

May 22, 2020
5 min

5 THINGS TO KNOW ABOUT BRANDING AND COLOURS

Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.

Feb 23, 2020
5 min

WHAT IS A BRAND STRATEGY AND WHY IS IT IMPORTANT?

Investing in a brand strategy paves the way for long-term success. So what is a brand strategy and why is it so important for your business?

Aug 19, 2019
4 min

THE VALUE OF BRAND IDENTITY DESIGN & YOUR BUSINESS

Proper brand identity design is key to starting a successful business. Learn the important questions you need to ask before getting started.