branding for book coach
The River Pages logo design



creative, earthy, soulful


The River Pages is for those who are aspiring authors in need of guidance. Offering manuscript evaluation and book coaching to prepare them for the publishing process. The name, The River Pages, is a nod to nature as a source of inspiration. Many ideas are explored while wondering the river trails and she hopes to offer the same creative freedom for her clients as they cultivate their craft.

The River Pages wordmark and tagline logo design
canvas bag design
brand identity for writing coach

The serif typeface used for The River Pages logo was selected for its strong resemblance to those found inside many literary works. The script font that pairs with it is a pleasant contrast. This typeface is easy to read—not often the case for a script font—and resembles the handwriting of a writer exploring an idea on a page.


Similarly, its small role in the logo design acts like a familiar note in the margins to a writer from their editor.

The River Pages round stacked logo design
The River Pages wordmark and tagline design
The River Pages wordmark and tagline design
The River Pages wordmark and tagline logo design
where words flow tagline graphic

Inspired by nature, it was important that the brand colour palette be too. Each of the brand colours were carefully selected for their close connection to the forests and trails of Canada.


But these colours all needed to work together to ensure the brand palette functioned well together while offering that calm, inspired feeling that is found in nature.

book coach and editor
writers craft
The River Pages stacked logo design

Working with Jenny was so pleasant. She is professional, organized, and creative. She is approachable and friendly in all her communications, and she leads in a way that made me feel confident throughout the process. Her Discovery Questionnaire and Planner really helped me refine my business vision, which she then took great care in understanding before brand development. She was as enthusiastic and passionate about my business as I am. I simply can’t say enough about Jenny’s artistic talent. The Style Guide she created for us is a work of art. Jenny produced such a beautiful brand design package that perfectly reflects who we are and what we do.

Sheri Doyle, The River Pages

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