THE PSYCHOLOGY BEHIND BRAND MEMORABILITY
If you’re struggling to increase memorability around your brand and business, you need to learn to simplify.
top of page
Brand Building Blog
Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!
Search
- Feb 21
- 4 min
WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY
If you want to increase conversions, your brand development journey needs to mirror the customer's journey.
23
- Nov 17, 2022
- 5 min
6 NEED-TO-HAVE LOGO DESIGNS FOR YOUR BUSINESS
Need to design a logo? Learn the six logo designs your brand needs to be memorable and adaptable.
41
- Jun 21, 2022
- 6 min
A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY
Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.
80
- Jan 21, 2022
- 5 min
WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?
Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.
229
- Jan 19, 2022
- 5 min
NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS
Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.
735
- Jan 13, 2022
- 5 min
WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS
Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!
126
- Jan 6, 2022
- 5 min
THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
232
- Oct 27, 2021
- 5 min
5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
92
- May 28, 2021
- 5 min
WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE
Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.
233
- Mar 12, 2021
- 3 min
4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED
Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!
131
- Feb 3, 2021
- 4 min
WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE
Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.
74
- Dec 8, 2020
- 5 min
CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS
Use these tips to curate a brand image library for your business, without spending a dollar.
565
- Nov 11, 2020
- 5 min
HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
153
- Jul 6, 2020
- 4 min
HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS
Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.
57
- Jun 19, 2020
- 4 min
HIRING A LOGO DESIGNER VS A BRAND DESIGNER: A CASE STUDY
This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.
53
- Jun 10, 2020
- 5 min
DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS
Ever wonder how designers develop a brand identity that aligns for your business? Read this!
275
- Jun 2, 2020
- 4 min
INVESTING IN YOUR BRAND: 7 RULES FOR LONG-TERM SUCCESS
Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.
94
- May 22, 2020
- 5 min
5 THINGS TO KNOW ABOUT BRANDING AND COLOURS
Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.
601
- Apr 8, 2020
- 4 min
YOUR GUIDE TO THE 7 TYPES OF LOGOS
Among the many different types of logos out there, how do you know which is best suited for your company?
180
bottom of page