Brand Building Blog

Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

Aug 22
4 min

THE SIMPLE DIGITAL MARKETING STRATEGY TO INCREASE CONVERSIONS

If you're struggling to increase conversions as a service provider, you need to adopt this super simple digital marketing strategy.

Mar 3
3 min

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.

Feb 21
4 min

WHY BRAND DEVELOPMENT SHOULD MIRROR YOUR CUSTOMER’S JOURNEY

If you want to increase conversions, your brand development journey needs to mirror the customer's journey.

Nov 17, 2022
5 min

6 NEED-TO-HAVE LOGO DESIGNS FOR YOUR BUSINESS

Need to design a logo? Learn the six logo designs your brand needs to be memorable and adaptable.

Jun 21, 2022
6 min

A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY

Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.

Jan 21, 2022
5 min

WHAT TARGET AUDIENCE IS YOUR BRAND ATTRACTING?

Understanding your target audience is fundamental to success. Learn why and how to create your ideal customer profiles.

Jan 19, 2022
6 min

NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Jan 13, 2022
5 min

WHAT YOU NEED TO KNOW ABOUT REBRANDING YOUR BUSINESS

Is the success of your business reflected in the strength of your brand? If you're thinking about rebranding, read this!

Jan 6, 2022
5 min

THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE

How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!

Oct 27, 2021
5 min

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

May 28, 2021
5 min

WHAT TO KNOW ABOUT USING A BRAND STYLE GUIDE

Your brand style guide is the number one resource to delivering a consistent brand, which can directly impact your bottom line.

Mar 12, 2021
4 min

4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED

Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!

Feb 3, 2021
4 min

WHAT YOU CAN DO TODAY TO AVOID A REBRAND IN THE FUTURE

Starting a business? Make sure you do this one thing before branding to avoid a rebrand in the future.

Dec 8, 2020
5 min

CURATING A BRAND IMAGE LIBRARY FOR YOUR BUSINESS

Use these tips to curate a brand image library for your business, without spending a dollar.

Nov 11, 2020
5 min

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Jul 6, 2020
4 min

HOW TO BUILD A PERSONAL BRAND FOR ENTREPRENEURIAL SUCCESS

Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.

Jun 19, 2020
4 min

HIRING A LOGO DESIGNER VS A BRAND DESIGNER: A CASE STUDY

This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.

Jun 10, 2020
5 min

DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS

Ever wonder how designers develop a brand identity that aligns for your business? Read this!

Jun 2, 2020
4 min

INVESTING IN YOUR BRAND: 7 RULES FOR LONG-TERM SUCCESS

Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.

May 22, 2020
5 min

5 THINGS TO KNOW ABOUT BRANDING AND COLOURS

Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.