Brand Building Blog

Use these tips to curate a brand image library for your business, without spending a dollar.

Learn how to stand out in your industry by surveying your competitive landscape.

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Maintaining brand consistency across all your customer touch points is key to converting leads and building brand equity.

As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!

Ensure your next product launch is profitable by incorporating these 5 launch strategy tips!

You don't need fancy software to bring your content A game. Use these creative resources to elevate your business' appeal!

I'm donating 15% of my booked earnings to Redemption Paws. Learn how you can support this amazing charity.

Brand discovery questions serve to influence a designer's approach, but they can also provide clarity for business owners.

Good-bye boring brands. Your business NEEDS to be versatile. Learn about brand system design and its many benefits.

Developing a strong personal brand is what every entrepreneur needs to take their business to the next level.

Grow your audience by implementing these 5 strategies to elevate your brand on social media!

This is a case study that takes a look at the lessons learned from hiring a logo designer versus a brand designer.

Ever wonder how designers develop a brand identity that aligns for your business? Read this!

Hiring a brand designer is not a cost, it’s an investment. Here are 7 reasons why investing in your brand will bring long-term success.

Read these five things to help you make deliberate and significant colour choices for your brand’s visual identity.

How many of these seven business essentials has your startup overlooked?

Among the many different types of logos out there, how do you know which is best suited for your company?

Every brand has a story. Here are some lessons I've learned in building my own brand.

In a saturated podcast market, how do you stand out? Here are 5 reasons why designing podcast artwork is a lot like designing a logo.