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30 BUSINESS QUESTIONS YOU NEED CLARITY ON
The annual brand clarity audit your business needs. This is brand strategy 101. Find out how aligned you are as a brand.
Oct 6, 20233 min read
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10 WAYS YOUR BRAND STRATEGY WILL LAND YOU MORE CLIENTS
Struggling to land consistent clients? Allow me to show you 10 ways your brand strategy will help you land more clients with ease.
Sep 15, 20237 min read
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WHEN SHOULD A SMALL BUSINESS INVEST IN BRAND STRATEGY?
Not every small business needs a brand strategy. Find out whether investing in brand strategy is going to be worthwhile investment for you.
Sep 12, 20235 min read
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THE MARKETING MESSAGING FRAMEWORK FOR MEMORABLE BRAND MESSAGING
Improve your brand messaging with this infomercial-inspired Marketing Messaging Framework (includes free Notion template)
Aug 29, 20237 min read
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THE SIMPLE DIGITAL MARKETING STRATEGY TO INCREASE CONVERSIONS
If you're struggling to increase conversions as a service provider, you need to adopt this super simple digital marketing strategy.
Aug 22, 20234 min read
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HOW TO LAUNCH A REBRAND THE EASY WAY
A simple, step-by-step guide for how to launch a rebrand professionally and efficiently.
Jun 29, 20239 min read
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PERSONAL BRANDING TIPS FOR INTROVERTS ON SOCIAL MEDIA
You can't hide behind your brand, especially on social media. To grow your personal brand on social media, here are my tips for introverts.
Apr 18, 20237 min read
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A STRATEGISTS CONTENT MARKETING GUIDE FOR REPURPOSING CONTENT
Learn how to optimize your content strategy by repurposing content effortlessly to grow your business.
Mar 17, 20238 min read
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HOW BRAND STRATEGY HELPS WITH SELLING YOUR SERVICES
Selling your services is a challenge. But brand strategy allows you to articulate your value in a way that resonates with your ideal client.
Mar 2, 20236 min read
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THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT
Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.
Jan 6, 20236 min read
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THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
Dec 16, 20223 min read
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6 NEED-TO-HAVE LOGO DESIGNS FOR YOUR BUSINESS
Need to design a logo? Learn the six logo designs your brand needs to be memorable and adaptable.
Nov 17, 20225 min read
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THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP
The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.
Sep 6, 20224 min read
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SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business
More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.
May 30, 20226 min read
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THE BEGINNER'S GUIDE TO STARTING A BUSINESS FROM HOME
Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.
May 23, 20225 min read
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50+ PIECES OF ADVICE FOR NEW BUSINESS OWNERS
I asked fellow small business owners what their golden nugget of advice is for someone just starting their business. Here's what we accrued.
Apr 18, 20226 min read
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HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY
By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.
Mar 29, 20225 min read
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THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE
How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!
Jan 6, 20226 min read
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5 WAYS TO INCREASE BRAND AWARENESS
Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.
Oct 27, 20215 min read
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HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING
How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.
Nov 11, 20205 min read
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