Brand Building Blog

Dec 29, 20228 min

HOW TO BUILD A BRAND AS A BOOTSTRAPPING SOLOPRENEUR

Solopreneurs are known for doing it all themselves. Branding is no exception. Learn how to build a brand in 5 steps.

Dec 16, 20223 min

THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

Nov 17, 20225 min

6 NEED-TO-HAVE LOGO DESIGNS FOR YOUR BUSINESS

Need to design a logo? Learn the six logo designs your brand needs to be memorable and adaptable.

Sep 6, 20224 min

THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP

The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.

May 30, 20226 min

SERVICE BRANDS SELL PRODUCTS TOO: Using Brand Architecture for Your Evolving Business

More service-based businesses are adding products alongside their services. Learn how to strategize your evolving business.

May 23, 20225 min

THE BEGINNER'S GUIDE TO STARTING A BUSINESS FROM HOME

Is starting a business from home a reality for you? Our beginner's guide is for aspiring entrepreneurs looking to follow their dreams.

Apr 18, 20226 min

50+ PIECES OF ADVICE FOR NEW BUSINESS OWNERS

I asked fellow small business owners what their golden nugget of advice is for someone just starting their business. Here's what we accrued.

Mar 29, 20225 min

HOW TO SIMPLIFY YOUR BUSINESS WITH BRAND STRATEGY

By making a plan to make things simpler, you can be more profitable. Learn to simplify your business with brand strategy.

Jan 6, 20225 min

THE EASY GUIDE FOR CREATING A BRAND COLOUR PALETTE

How many colours should a brand have? How do you select brand colours? Follow our guide for creating a brand colour palette with template!

Oct 27, 20215 min

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Nov 11, 20205 min

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Mar 25, 20203 min

LEAD MAGNET IDEAS FOR YOUR BUSINESS

A beautifully designed lead magnet could be the missing piece to your growing business.

Sep 2, 20193 min

HOW TO START DESIGNING YOUR BUSINESS

Building your own business can be challenging but designing your business doesn't have to be. Start with these 3 things before launching!