Brand Building Blog

Welcome to the Brand Building Blog, a curated collection of blogs that will help you build a successful business and brand. From branding to content marketing, there's lots to learn—so dive right in!

Sep 12
4 min

WHEN SHOULD A SMALL BUSINESS INVEST IN BRAND STRATEGY?

Not every small business needs a brand strategy. Find out whether investing in brand strategy is going to be worthwhile investment for you.

Apr 3
7 min

EMBRACING YOUR PERSONAL BRAND IN THE AGE OF AI

The demand for personal brands is on the rise in the age of AI. Focus on your personal brand action plan to make the most of this era.

Mar 3
3 min

THE PSYCHOLOGY BEHIND BRAND MEMORABILITY

If you’re struggling to increase memorability around your brand that leads to more sales in your business, you need to learn to simplify.

Jan 26
7 min

HOW TO EFFECTIVELY DIAGNOSE AND REBRAND YOUR BUSINESS

To rebrand your business and make it count, you need to diagnose the type of rebrand your business really needs before taking action.

Jan 6
6 min

THE BRAND AWARENESS STRATEGY ALL PERSONAL BRANDS NEED TO ADOPT

Personal brands on social media need to adopt this brand awareness strategy. Learn the keys to success and how to implement it yourself.

Dec 16, 2022
3 min

THE 80/20 RULE FOR BRANDING, SOCIAL MEDIA AND EMAIL MARKETING

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

Sep 6, 2022
5 min

THE BASICS OF BRANDING IN THE AGE OF ENTREPRENEURSHIP

The basics of branding aren’t complicated, they’ve just gotten a bit more comprehensive. Here's what you need to know.

Jun 21, 2022
6 min

A DESIGNER'S ADVICE FOR MAKING YOUR OWN BRAND IDENTITY

Making your own brand to get your business started is common. Here's my designer advice to ensure you set your brand up for success today.

Jan 19, 2022
6 min

NINE DOS AND DON'TS FOR BRANDING YOUR BUSINESS

Before embarking on the branding journey, make note of these 9 dos and don'ts for branding your business.

Oct 27, 2021
5 min

5 WAYS TO INCREASE BRAND AWARENESS

Get your brand seen by the right people with these 5 simple strategies for increasing brand awareness in your growing business.

Mar 12, 2021
4 min

4 WAYS TO SHOWCASE YOUR BRAND TO GET NOTICED

Give your brand the recognition it deserves. Here are 4 new ways you can showcase your brand to get noticed!

Dec 11, 2020
1 min

THE INESCAPABLE TRUTH OF BUSINESS AND BRAND

When supply far outweighs demand, branding is a business must-have and they depend on one another to succeed.

Nov 11, 2020
5 min

HOW TO ATTRACT DREAM CLIENTS WITH EMOTIONAL BRANDING

How to use emotional branding to not only attract your dream clients but to forge an authentic connection with them.

Aug 31, 2020
6 min

THE FREELANCER’S GUIDE TO CONTENT MARKETING FOR SMALL BUSINESS

As a small business, the easiest way to get started on your content marketing journey is through social media. Here's what you need to know!

Jun 10, 2020
5 min

DEVELOPING A BRAND IDENTITY: HOW THE PROCESS WORKS

Ever wonder how designers develop a brand identity that aligns for your business? Read this!